Texas Tech University

Deborah Fowler, Ph.D.

Associate Chair, Professor, Retail Management Program Director, Master's Program Director

Email: deborah.fowler@ttu.edu

Phone: (806) 834-1779

Office: HS 601C

Dr. Deborah Fowler is a professor of Retail Management in the College of Human Sciences. She received her Ph.D. in 1991 at Texas Tech in Family and Consumer Sciences Education. Since graduating, she has taught Retailing at East Tennessee State University, the University of South Carolina, and Texas Tech. During her tenure at TTU she has received the Chancellor's Council Distinguished Teaching Award, the Spencer A. Wells Award for Creativity in Teaching and President's Excellence in Award for Teaching, as well as being recognized by students through Mortar Board and Pi Beta Phi. She is an active member of the Texas Tech Teaching Academy and was a Service Learning Fellow and a mentor through the TEMPO Program. She has developed a number of experiential activities and works closely with the industry to develop the activities in her undergraduate category management class. In her event management classes, the students plan and implement Fashion Camp and Chef Camp. Her graduate classes in category management and retail buying complete consulting projects for major retailers including Walmart, HEB, United Supermarkets, and Academy Sports + Outdoors. She wrote the textbook, Retail Category Management with Dr. Ben Goh.


Deborah Fowler

Courses Currently Teaching

  • RTL 1380 Fashion and Modern Culture
  • RTL 4320 Retail Category Management
  • RTL 4300 Retail Field Study Tour
  • RTL 3345 Event Management in the Retailing Industry
  • RTL 3389 Professional Practices
  • RTL 3390 Internship in Retailing
  • RTL 4392 Retail Externship
  • RTL 5001 Internship in Retail Management
  • RTL 5320 Advanced Retail Category Management
  • RHIM 5360 Event Management in Hospitality Management
  • RTL 5330 Retail Trend Analysis
  • RTL 6346 Category Management
  • RTL 6365 Retail Buying, Assortment Planning and Allocation
  • RTL 5300 Retail Management Field Study Tour

Research Interests

  • Engaging Millennial and Generation Z learners

Service Interests

  • Teaching Academy
  • Tech Retail Association
  • Fashion Camp
  • Chef Camp

Areas of Expertise

  • Practice of category management
  • Teaching
  • Event management