Texas Tech University

Deborah Fowler, Ph.D.

Associate Chair, Professor, Retail Management Program Director, Master's Program Director

Email: deborah.fowler@ttu.edu

Phone: (806) 834-1779

Office: HS 601C

Dr. Deborah Fowler is a professor of Retail Management in the College of Human Sciences. She received her Ph.D. in 1991 at Texas Tech in Family and Consumer Sciences Education. Since graduating, she has taught Retailing at East Tennessee State University, the University of South Carolina, and Texas Tech. During her tenure at TTU she has received the Chancellor's Council Distinguished Teaching Award, the Spencer A. Wells Award for Creativity in Teaching and President's Excellence in Award for Teaching, as well as being recognized by students through Mortar Board and Pi Beta Phi. She is an active member of the Texas Tech Teaching Academy and was a Service Learning Fellow and a mentor through the TEMPO Program. She has developed a number of experiential activities and works closely with the industry to develop the activities in her undergraduate category management class. In her event management classes, the students plan and implement Fashion Camp and Chef Camp. Her graduate classes in category management and retail buying complete consulting projects for major retailers including Walmart, HEB, United Supermarkets, and Academy Sports + Outdoors. She wrote the textbook, Retail Category Management with Dr. Ben Goh.


Deborah Fowler

Courses Currently Teaching

  • HRM 5001 Internship in HRM
  • HRM 5300 HRM Field Study Tour
  • HRM 5342 Advanced Wedding Planning and Management
  • HRM 5360 Advanced Event Management
  • HRM 6315 Curriculum Development in HRM
  • RETL 3385 Fashion Design Analysis
  • RETL 3389 Professional Practices
  • RETL 4300 Retail Field Study Tour
  • RETL 4320 Retail Category Management
  • RETL 4342 and RHIM 4342 Wedding Planning and Management
  • RETL 4345 and RHIM 4345 Meeting and Convention Planning
  • RETL 4392 Retail Externship
  • RETL 5320 Advanced Retail Category Management
  • RETL 5385 Advanced Fashion Design Analysis
  • RETL 6346 Category Management
  • RETL 6365 Retail Buying, Assortment Planning and Allocation

Research Interests

  • Engaging Millennial and Generation Z learners

Service Interests

  • Teaching Academy
  • Tech Retail Association
  • Fashion Camp
  • Chef Camp

Areas of Expertise

  • Practice of category management
  • Teaching
  • Event management