Jennifer Yeeun Huh, Ph.D.

Bio

Ph.D., University of Minnesota, Apparel Studies (2023)
M.A., Seoul National University, Clothing and Textiles (2017)
B.S., Ewha Womans University, Clothing and Textiles / Art History (2012)

Courses

• RETL 1320 Fashion and Modern Culture
• RETL 4320 Retail Category Management
• RETL 6365 Retail Buying, Assortment Planning, and Allocation
• RETL 6346 Category Management

Research Focus

Her scholarship centers on consumer behavior in digitally mediated environments, with a focus on how emerging technologies reshape consumer experience and well-being. Her research bridges technology, culture, and retail practice, spanning topics from voice AI to clothing-related well-being, and data-driven decision-making in retail spaces.

Areas of Expertise

• Digital Consumer Behavior
• AI-mediated Retail Environment
• Retail Technology
• Social Media Marketing
• Big Data Analytics & Social Intelligence

Selected Publications

Huh, J., Lee, G., & Kim, T.H. (Under Review). "Beyond transparency": The moderating roles of personalization and need for cognition in explainable AI recommender and perceived fairness. Journal of Retailing and Consumer Services[SSCI/Q1, 5-year IF: 12.8]

Huh, J., Cuevas, L., Kim. H.Y., Kao.Y.J., & Im, J.H. (Accepted). Young female consumers' perceptions of sustainability virtual influencers: A perspective from goal-framing and source credibility. Young Consumers [ESCI/Q1, IF: 4.9]

Wagner, B. & Huh, J. (2025). "One year of Opill: Retail sales of over-the-counter birth control pills in the United States", Contraception, 153, 11255. [SCIE/Q2, 5-year IF: 2.5]

Lee, G., Kim, J., Kim. K., Huh, J., & Park, J. (2025). AI vs. Human Design in Fashion: Critical Role of Product Innovativeness in Shaping Consumer Attitudes. Journal of Fashion Marketing and Management, 30(2), 390-416. [SSCI/Q2, 5-year IF: 4.9]

Huh, J. & Kim, H.Y. (2025). "Function or Emotion?" Understanding smart shopping via voice AI based on the LVSEM approach. International Journal of Retail and Distribution Management, 53(7), 623-638. [SSCI/Q1, 5-year IF: 5.9]

Huh, J. & Kim, N.L (2024). Green as the new status symbol: Examining green signaling among Gen Z and millennial consumers. Journal of Fashion Marketing and Management, 28(6), 1237-1255 [SSCI/Q2, 5-year IF: 4.9]

Huh, J., Kim, H.Y., & Lee, G. (2023). "Oh, happy day!" Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty, Journal of Research in Interactive Marketing, 17(5), 794-812. [SSCI/Q1, 5-year IF: 9.6]