Texas Tech University

Tun-Min (Catherine) Jai, Ph.D.

Associate Professor/Retail Management

Email: catherine.jai@ttu.edu

Phone: (806) 834-8645

Office: HS 609

CV

Tun-Min (Catherine) Jai is an associate professor of Hospitality and Retail Management at Texas Tech University. She received her BS and MS degrees of textile design from Fu Jen Catholic University (Taiwan) and her Ph.D. degree in Consumer Behavior from Oregon State University. Her past working experience includes textile merchandiser, textile testing lab manager and market analyst. Dr. Jai joined Texas Tech University in 2010, since then, she has published more than 35 peer-reviewed journal articles and more than 50 presentations in international and national conferences. She received the Best Dissertation Award from International Textile and Apparel Association, Texas Tech University Alumni Association New Faculty Award and was nominated for Hemphill-Wells New Professor Excellence in Teaching and Chancellor's Council Distinguished Research Award. Her research interests are consumer-technology interaction, data privacy, and sustainable supply chain. She is a member of IEEE Standard Association, P3141 Standard for 3D Body Processing, Communication, Security and Privacy Working Group, International Textile and Apparel Association (ITAA), Academy of Marketing Science (AMS), and American Collegiate Retailing Association (ACRA).

Tun-Min (Catherine) Jai

Courses Currently Teaching:

  • RTL 3340, International Retailing
  • RTL 3390, Internship in Retailing
  • RTL 4335, Practices in Web-based Retail Management
  • RTL 4350, Retail Global Sourcing
  • RETL 5335, Advanced Web-based Retail Management
  • RETL 5311, Advanced Global Sourcing
  • RETL 5335, Advanced Concepts in E-Commerce
  • HRM 6345, Consumer Behavior in Service Industries
  • HRM 6000, Thesis
  • HRM 7000, Dissertation

Research Interests:

  • Consumer Behavior in Technology-Involved Environment
  • Consumer Information Privacy
  • Neuromarketing

My primary research interests are consumer behavior in e-commerce, consumer information privacy, and brand-customer relationship. I have conducted research on consumers' privacy concerns on online behavioral tracking practices and data breach, online purchase decisions, neuromarketing, and brand-customer relationship on social media, etc. My current research projects include 3D product design and how it influences retail supply chain, consumers' purchase decisions, trust and brand loyalty.

Selected Publications

  • Willis, B.*, Jai, T. M. & Lauderdale, M. (in press). Do U.S. consumers want control over their personal data? The effect of applying GDPR consumer data rights on U.S. consumers' attitudes toward online retailers. Journal of Consumer Behaviour.
    SSCI, Impact Factor: 3.280, Publisher: Wiley
  • Jai, T. M., Fang, D., Bao, F. S., James, R., Chen, T. & Cai, W., (2020). Seeing it is like touching it: Unraveling the effective product presentations on online apparel purchase decisions and brain activity (An fMRI Study). Journal of Interactive Marketing,53, 66-79. https://doi.org/10.1016/j.intmar.2020.04.005 /SSCI, Impact Factor: 6.258
  • Yi, S.*, Jai, T. M. (2020). Integrated model of belief-desire theory of emotion in relation to consumers' impulse buying behavior in restaurant daily deal. Journal of Hospitality Marketing and Management, 29(6), 662-681.https://doi.org/10.1080/19368623.2020.1692267/SSCI, Impact Factor: 3.01
  • Chen, H., Jai, T. M. (2019). Trust fall: Data breach perceptions from loyalty and non-loyalty customers. The Service Industries Journal, 1-17. https://doi.org/10.1080/02642069.2019.1603296/SSCI; Impact Factor: 1.15. Publisher: Elsevier
  • Chen, H., Jai, T. M. (2019). Cyber alarm: Determining the impacts of hotel's data breach messages. International Journal of Hospitality Management, 82, 326-334. https://doi.org/10.1016/j.ijhm.2018.10.002/SSCI; Impact Factor: 3.912.
  • Shih, I. H.*, Jai, T. M., Chen, S., & Blum, S. (2019). Greetings from Emily! The effect of greeting cards on hotel guest tipping behavior. International Journal of Contemporary Hospitality Management, 31(8), 3058-3076. https://doi/10.1108/IJCHM-05-2018-0398/full/html/SSCI; Impact Factor: 3.567.
  • Johnston, N. E.*, Jai, T. M., Phelan, K. V., Velikova, N. (2018). Branding state-level pride: Exploring values, ethnocentrism, and identity. Journal of Foodservice Business Research, 21(6), 659-681. https://doi.org/10.1080/15378020.2018.1531740
  • Alansari, M.*, Velikova, N., Jai, T. M. (2018). Marketing effectiveness of hotel Twitter accounts: the case of Saudi Arabia. Journal of Hospitality and Tourism Technology, 9(1), 63-77. https://doi.org/10.1108/JHTT-09-2017-0096/SSCI; Impact Factor: 2.796;
  • Chen, H. T.*, Jai, T. M., & Yuan, J. (2017). Unveiling the role of information levels in consumers' evaluative process on opaque-selling hotel websites. International Journal of Contemporary Hospitality Management, 29(8), 2139-2158. https://doi.org/10.1108/IJCHM-07-2015-0367/SSCI; Impact Factor: 3.567
  • Jai, T. M., & King, N. J. (2016). Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?. Journal of Retailing and Consumer Services, 28, 296-303. https://doi.org/10.1016/j.jretconser.2015.01.005/SSCI; Impact Factor: 2.912
  • Jai, T. M., McCool, B., & Reed, D. (2016). Military parents' personal technology usage and interest in e-health information for obesity prevention. Telemedicine and eHealth,22(3), 183-190. https://doi.org/10.1089/tmj.2015.0078/SCI; Impact Factor: 2.031
  • Jai, T. M., & Tung, T. T. (2015). Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of mobile apparel e-catalogs. Journal of Global Fashion Management. 6(13), 1-17. https://doi.org/1080/20932685.2015.1032315/ESCI;
  • Jai, T. M., O'Boyle, M., & Fang, D. (2014). Neural correlates of sensory enabling presentation: A fMRI study of zooming and rotation video effects on online apparel shopping. Journal of Consumer Behaviour, 13(5), 342-350. https://doi.org/10.1002/cb.1476/ SSCI; Impact Factor: 1.481
  • Jai, T. M., Burns, L. D., & King, N. J. (2013). The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers. Computers in Human Behavior, 29(3), 901-909. https://doi.org/10.1016/j.chb.2012.12.021/SSCI; Impact Factor: 4.252
  • Jai, T. M., & Tung, T. (2013). Predictors of consumer intention to adopt apparel tablet catalog applications. Full paper published in the conference proceedings (ISBN: 978-84-695-8171-1) of the 17th European Association of Education for Research in Commercial Distribution (EAERCD) Conference, Valencia, Spain.
    Publisher: European Association of Education for Research in Commercial Distribution.

Areas of Expertise:

  • Retail management
  • Electronic commerce
  • Consumer information privacy
  • Omni-shopper


Hospitality and Retail Management

© 2024  Texas Tech University Jan 2, 2023 2:37 PM