Texas Tech University

Module 1: An Introduction to Outreach & Engagement

What is outreach? What is engagement? What's the difference, why are they important, and why should a faculty member participate? This short series of lessons will introduce the concepts.

 

 

Lesson 1: Defining Outreach & Engagement

 

Lesson 2: Examples

 

Lesson 3: Setting Goals

 

Lesson 4: Know Your Audience

 

Next Modules

In today’s academic landscape, your professional identity extends beyond the classroom and research lab. Are you ready to learn practical strategies to present yourself authentically and strategically to build a professional presence that opens doors for collaboration, leadership, and engagement?

Module 2: Branding and Storytelling

The media plays a critical role in reputation-building, and the ability to distill complex topics for non-expert audiences is key to effective scientific communication which establishes credibility.

Module 3: Working with the Mainstream Media