Module 3: Working with the Mainstream Media
The media plays a critical role in reputation-building, and the ability to distill complex topics for non-expert audiences is key to effective scientific communication which establishes credibility.
Lesson 1: Getting Media Attention
Lesson 2: Distilling Your Message
Previous Modules
What is outreach? What is engagement? What’s the difference, why are they important and why should a faculty member participate? This short series of lessons will introduce the concepts.
In today’s academic landscape, your professional identity extends beyond the classroom and research lab. Are you ready to learn practical strategies to present yourself authentically and strategically to build a professional presence that opens doors for collaboration, leadership, and engagement?
Davis College of Agricultural Sciences & Natural Resources
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Address
P.O. Box 42123, Lubbock, Texas 79409-2123, Dean’s Office Location: Goddard Building, Room 108 -
Phone
(806)742-2808