Michelle Hougland

Michelle Hougland
Assistant Managing Director
Office of Communications and Marketing

As an Assistant Managing Director for the Office of Communications and Marketing, Michelle's efforts in marketing the university locally, regionally, and nationally, has contributed to the elevated profile Texas Tech University enjoys with its alumni and peer institutions. The "I Am a Red Raider" campaign has been one of the most successful in school history, resonating with alumni across the country. The feedback and sentiment has been overwhelming and well received. In addition, she and her staff have developed successful campaigns with Undergraduate Admissions, specifically in social media. Using Instagram, they created perforated Raider Red mustaches and sent them to all admitted freshmen, asking them to take selfies with the mustache and share them on social media. The campaign was a tremendous success and brought unprecedented attention to the recruiting process.