Texas Tech University

Cory Norman

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Distinguished Staff Awards 2018 Recipient Image:Cory Norman-Department of Theater and Dance

Cory Norman
Director of Marketing and Company Manager
Department of Theater and Dance

As Director of Marketing, Cory has motivated students to learn. Because he has worked as an actor, he offers good advice, but primarily, in less than a year, he took an area that was struggling and improved the educational aspect of our graduate program tremendously. Because of his knowledge of other theatre in Texas, and because of his strong, affable, professional nature, he has helped us secure donors and partnerships. He has increased the size of our audiences and our profile regionally, nationally, and internationally. Cory also took care to understand the college branding, embrace the strength of it, work more effectively with the College, and reach a much wider audience. He helped to make sure our many signature, experiential programs were better advertised, and we have never had so many articles written about us locally and regionally. As Company Manager, he is the main reason that we now have relationships with the Tennessee Williams Festival, our devised program in Marfa, Texas (which is leading to a three million dollar gift), our new connection with Hong Kong, our continued WildWind program, and our Theatre and Dance in the Community class. Because of his efforts, we are now partnering with Atkins Middle School to take five Spanish speaking students to the Tennessee Williams Festival in Provincetown, their first time out of the city. His commitment to Texas Tech and to the community is evident in all he does.