Faculty Ambassador

Donghee “Don” Shin, Ph.D.

Donghee “Don” Shin, Professor at Texas Tech U, studies how computational methods can help advance our understanding of how persuasive messaging works. He is particularly interested in applying computational techniques to understand the social and psychological mechanisms that underlie how people construct meaning and consequently pursue action through algorithmic consumption behaviors. His recent research explores the impact of algorithmic platforms, combining ethics, algorithms, human - computer interaction, and media studies. His work contributes to the role of online algorithmic intermediaries in shaping people's online consumption. He has published widely in both communication and digital media with 289 articles and 11 monographs. He was the founding Chair of the Department of Interactive Media Science, an interdisciplinary research initiative sponsored by the Ministry of Education and Samsung. He also served as the Principal Investigator of a large-scale national research project hosted by the Ministry of Education in Korea. He was awarded an Endowed Chair Professorship by the Ministry of Education in Korea as well as a Samsung Endowed Chair and served as Regent Professor at Sungkyunkwan U from 2011 to 2016. Dr. Shin was inducted as a 2024 Fellow of the International Communication Association (ICA).