iTTU Mentor

Lloyd Caballero

Functional Expertise

• Advertising/Marketing

• Packaging

• Media & PR

Industry Expertise

• Financial Marketing/Fin Tech

• Retail

• Business to Business Marketing

Lloyd Caballero is the owner of RD Thomas Advertising. He began his career in the advertising industry at RD Thomas in 1995 upon graduating from Texas Tech University with a degree in Telecommunications and a minor in Marketing. He worked at RD Thomas in various roles from media planning and buying to account service and served as Vice President of the company until he purchased the agency in 2010. Lloyd's expertise is in strategy, branding, public relations, and media for various industries that range from retail, financial, B2B, government and healthcare.

Lloyd is married to his wife Gloria of 28 years. They have 2 sons, Zac and Brayden. Zac attends Texas Tech and will graduate with a General Studies degree in August of 2018. Brayden is a Junior at New Home High School.

Lloyd and his wife Gloria are active members of their church, The Message. Lloyd has a passion for helping kids and young adults. He has previously served as a board member for CASA of the South Plains (Court Appointed Special Advocate). In addition he served as President of the Shallowater Education Foundation as well as board member of the Frenship Foundation for Excellence.