We examine the impact of ESG practices on financial performance among Nifty 50 companies in India from 2015 to 2022. Utilizing fixed-effects panel quantile regression, we observe that the relationship between ESG practices and financial profitability varies across the ROE distribution. While the environmental pillar score and the governance pillar score negatively impact ROE across almost all quantiles with high statistical significance, the social pillar score exhibits mostly an insignificant relationship. Its impact is negative, but only mildly statistically significant at the lower end of the ROE distribution. The findings and their implications are important for investors, corporate executives, and policymakers.