Texas Tech University

TAWC hosts 8th annual Water College

Melanie Jackson

January 6, 2022

The Texas Alliance for Water Conservation (TAWC) will host its 8th annual Water College on January 20, 2022.  The event — which will be held from 9:00 a.m. through 2:45 p.m. at the Lubbock Memorial Civic Center — is an opportunity for agriculture producers, consultants, and industry leaders to connect with the latest water management research, technologies, and industry progress.

Attendance is free, lunch is included, and the event offers Certified Crop Advisor Continuing Education Units (CEUs). 

TAWC Water College January 20, 2022


The program for this year's Water College includes:

9:00 a.m. — Welcome

Dr. Cindy Akers, Interim Dean College of Agricultural Sciences & Natural Resources, TTU

9:10 a.m. — The Cost-Price Squeeze Once Again? Agricultural Market Outlook

Dr. Darren Hudson, Professor and Larry Combest Chair, Agricultural & Applied Economics, TTU

9:40 a.m. — Don't Mess with Texas Water Edition

Brooke Paup, Chairwoman Texas Water Development Board

10:00 a.m. — A Slippery Slope : Water and Agriculture

Dan Hunter, Assistant Commissioner for Water & Rural Affairs, Texas Department of Agriculture

10:45 a.m. — Sustainability in the U.S. Cotton Supply Chain

Dr. Donna McCallister, Assistant Professor, Agricultural & Applied Economics, TTU

11:15 a.m. — Real Field Research Overview: What's New in the Water Management Space

Lloyd Arthur, Ralls County Producer

Jeff Miller, ForeFront Agronomy Owner

12:00 p.m. — Lunch

Andy Wilkinson, cowboy poet and Artist-in-Residence at TTU's Southwest Collection

1:30 p.m. — Texas Produced Water Project

Senator Charles Perry

2:00 p.m. — Fertilizer and Ag Chemical Challenges and Opportunities in 2022

Kevin Meeks, Business Unit Agronomist, Helena Agri-Enterprises

2:30 p.m. — Weather Outlook 2022

Brian Bledsoe, Chief Meteorologist/Climatologist KKTV 11 News and Weather 5280 Specialist

The TAWC in action

The TAWC is a unique partnership which brings together researchers from Texas Tech University and Texas A&M AgriLife Extension risk management specialists with area producers.  By analyzing production practices, technologies, and systems using in-field demonstrations, the project aims to extending the life of the Ogallala Aquifer while maintaining the viability of local farms and communities.

In addition to the annual Water College, the TAWC serves as a central network of information for producers, offering resources like free online tools and hosting field day demonstrations.