Innovation Hub Faculty Ambassador

Ankit Anand

Ankit Anand is an assistant professor of marketing in the Rawls College of Business. His research interests include strategic marketing, marketing-finance interface, marketing metrics, and sustainable marketing. He has published papers in top tier marketing journals including the Journal of Marketing, Journal of Retailing, Industrial Marketing Management, and Review of Marketing Research. He has presented his research work at multiple international marketing conferences.

Ankit's teaching interests include marketing research, marketing analytics and sales analytics. He has won multiple research grants from academia and industry as well on a variety of research projects. His research work and teaching has won several awards including the Texas Tech Alumni Association New Faculty Award. Prior to joining Texas Tech University, Ankit received his PhD in marketing from Georgia State University.