iTTU Mentor

Alejandra Marin

Functional Expertise

• Marketing Strategy

• Marketing Research

• Strategic Planning

Industry Expertise

• Platform Strategy

• Electronic Markets

Alejandra Marin, Ph.D. is a researcher with extensive international experience. Before completing her doctorate in Business Administration at Texas Tech University in 2013, Alejandra obtained a BA in Management from Los Andes University in Colombia, and an MPhil from Maastricht University in the Netherlands.

Her areas of expertise include networks, social valuation in dynamic markets, and management of electronic markets and platforms. In her career, Alejandra has worked closely with small business development associations throughout the Americas and Asia to help new and small organizations develop strong managerial and marketing practices. Prior to her current role as an Instructor in the Marketing Department at Texas Tech, Alejandra served as an Assistant Professor in South Korea.