Area organizers gear up for 'Celebrate Cotton' game at Texas Tech on Sept. 12
Texas Tech University and the 'Celebrate Cotton' campaign is set to host its fourth annual event in recognition of the cotton industry on Sept. 12 when Red Raiders take on the University of Texas-El Paso Miners at Jones AT&T Stadium in Lubbock. The game is a partnership between Texas Tech Athletics, Plains Cotton Growers and several area agribusinesses.
Officials said that cotton will be everywhere before and throughout the game, from displays around the stadium to promotion, special graphics and fun cotton facts during the game. Special game day T-shirts will be distributed of a first-come, first-serve basis, and cotton bales will line each entrance to the stadium.
"The Celebrate Cotton game means a lot to our industry, and we appreciate the opportunity for our producers, ginners, warehousers, merchants, and everyone in the industry chain to be recognized," said Steve Verett, executive vice president with Lubbock-based Plains Cotton Growers.
"It's important that people know about and understand the tremendous link between cotton and Texas Tech, and one prime example of that is in research," he added. "We've made significant strides in terms of quality, especially in the last decade, and one of the reasons for that is the excellent cotton research conducted at Texas Tech."
Presenting sponsors for Celebrate Cotton include AgTexas Farm Credit Services, Agri-Tech, Bayer CropScience, City Bank, Crop Production Services, Deltapine, Eco-Drip, Warren CAT, Hurst Farm Supply, and Wylie Implement and Spray Centers.
Cotton is represented in Texas Tech's seal and is studied intensely in research labs across campus, added Michael Galyean, dean of Texas Tech's College of Agricultural Sciences and Natural Resources. Cotton is the featured material in the university's Fiber and Biopolymer Research Institute, in addition to several ongoing research programs focusing on cotton in Tech's Department of Plant and Soil Science.
During the past decade, West Texas cotton has experienced a dramatic transformation through new transgenic cotton varieties and advanced technology. During that time Texas Tech researchers have worked on a number of projects to enhance fiber quality through genetics and create new value-added cotton products.
Written by Norman Martin
CONTACT: Michael Galyean, Dean, College of Agricultural Sciences and Natural Resources, Texas Tech University at (806) 742-2808 or firstname.lastname@example.org
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