Texas Tech University

Communication Literacy Requirement

To be effective leaders, workers, and citizens—whether in the arts, government, health care, information services, industry, education, or anything else—college graduates must possess the ability to communicate effectively. That is, they must possess communication literacy.

Above all, communication literacy is about competence and proficiency; the attainment of both entails fostering a critical understanding of how communication functions in different contexts, appreciating its uniquely transactional nature, adapting messages to situations and audiences, and communicating in ways that are ethically and socially responsible in a diverse global society.