Soil researchers have a PSA for the wider, non-soil researching world: soil is not the same as dirt. Dirt is simply soil that has been misplaced from its natural setting, like the stuff tracked into your house and makes a mess. Another difference between soil and dirt is the fact that lowly dirt does not have an entire year dedicated to the celebration of and education for it, as designated by the United Nations.
An agbiotech company that focuses on sorghum hybrids is the first tenant signed to move into the new Texas Tech Innovation Hub and Research Park. Headquartered in Chicago, Chromatin targets its research in areas such as water scarcity, increasing global demand for food and the limits on fertile land, making a great fit for Texas Tech and the South Plains region.