Texas Tech University

David Roach

Dr. David Roach served as Associate Dean for Academic Affairs in the College of Arts and Sciences. Serving in this role for 14 years, he worked closely with curriculum, program assessment, accreditation, Coordinating Board, and core curriculum matters in the college. He also worked with College of Arts & Sciences scholarships, course enrollments, course fees, catalog copy, emergency planning, and interdisciplinary programs.  Before serving as an Associate Dean, Roach served for 10 years as the Chair of the Communication Studies Department.

Outside of work, Roach enjoys singing, directing, and arranging church music. 


As a faculty member, Roach served for many years as a basic course director for oral communication courses and taught honors sections of Public Speaking and Business & Professional Communication.  Other undergraduate courses he has taught include:  Communication in the Classroom, Communication in Instruction and Training, Interpersonal Communication, Nonverbal Communication, Organizational Communication, Persuasion, and the Bible as Literature.   

Graduate courses taught include Communication Instruction in Higher Education, Quantitative Research Methods, Communication Theory, Communication in Educational Organizations, Nonverbal Communication, Empirical Research Methods, Applied Rhetorical Theory, and Classical and Modern Theories of Rhetoric. 


Roach's research interests focus in Instructional Communication. Additionally his interests and research publications include communication apprehension, influence communication, nonverbal communication, argumentativeness, organizational communication, religious communication, and leadership.  He is an active member of the National Communication Association and serves on the editorial boards of several research journals.

Selected Publications

Beebe, S. A., Mottet, T. P., & Roach, K. D.  (2021).  Training and development:  Enhancing Talent for the 21st Century (3rd ed.).  Dubuque:  Kendall Hunt.

Ahrens, C. A., Meyers, C., Irlbeck, E., Burris, S., & Roach, D. (2016). Exploring agricultural communications students' perceptions of communication apprehension and writing apprehension in the classroom. Journal of Agricultural Education, 57(2), 134-148. doi: 10.5032/jae.2016.02134

Phillips, L., Roach, D., & Williamson, C.  (2014).  A big LEAP for Texas. Liberal Education, 100, 38-43. 

Roach, K. D., Richmond, V. P., & Mottet, T. P.  (2006).  Teachers' influence messages.  In T. P. Mottet, V. P. Richmond, and J. C. McCroskey (Eds.) Instructional communication:  Rhetorical and relational perspectives.   Boston: Pearson Education, Inc. 
Roach, K. D., Cornett-DeVito, M. M., DeVito, R.  (2005).  A cross-cultural comparison of instructor communication in American and French classrooms.  Communication Quarterly, 53, 87-107.

Roach, K. D.  (2003).  Teaching assistant anxiety and coping strategies in the classroom.  Communication Research Reports, 20, 81-89. 

Selected Conference Presentations

Roach, K. D. (2023, November).  Musical Forms in Instructional Communication:  Using Parameter, Cadence, Rhythm, and Meter to Produce Generative Enthymeme.  Presentation in a competitively programmed panel session (Freedom to Teach and Learn with Musical Principles:  Techniques for Instructional Communication) for the Instructional Development Division at the National Communication Association Conference, National Harbor, Maryland. 

Roach, K. D. (2021, November).  Musical Performance:  Transforming Classroom “Notes” into an Engaged Symphony of Learning.  Presentation in a competitively programmed session (A Class in Tune:  Lessons from Music to Transform and Renew Instructional Communication) for the Instructional Development Division at the National Communication Association Conference, Seattle, Washington.

Roach, K. D.  (2019, July).  Rhetorical Wisdom:  Virtue, Identification, and Consubstantiality.  Presentation for the Christian Scholars Conference, Lubbock Christian University, Lubbock, Texas.

Roach, K. D.  (2019, November).  Communication for Survival in Instruction:  Technology, Experience, and Immediacy.  Presentation in the Top Panel Session for the Instructional Division at the National Communication Association Conference, Baltimore, MD.

Roach, K. D.  (November, 2016).  Administrative Leadership as Service:  Lessons from J.R.R. Tolkien's Lord of the Rings.  Paper presented for the Association for Communication Administration at the National Communication Association Conference, Philadelphia, PA.

Roach, K. D.  (2015, October).  The Leadership and Communication of C.S. Lewis.  Presentation at the Texas Speech Communication Association Conference, Dallas, Texas.  Sponsored by the Texas Association of Communication Administrators. 

Honors and Awards

Texas Tech University Mortar Board Apple Polishing Award,
2017, 2018, 2019, 2021, 2022 

Inducted as Honorary Member of TTU Mortar Board Chapter, 2021

Professing Excellence Award, TTU, 2016 

TTU President's Excellence in Teaching Award, 2005 

National Communication Association's Scholarship of Teaching and Learning Award, 2000 

Member, Texas Tech University Teaching Academy, 1998 

Phi Kappa Phi Honor Society, 1991 


Professor of Communication
Technical Communication & Rhetoric

Email: david.roach@ttu.edu