Guillermo Ortega, Ph.D.
Email: guillermo.ortega@ttu.edu
Guillermo Ortega is an Assistant Professor of Higher Education at Texas Tech University. He earned his PhD in Higher Education Leadership and Policy Studies from the University of Houston and holds an MEd in Higher Education and BA in History from the University of California, Riverside. His research uses qualitative and quantitative methods to examine opportunities and outcomes for undeserved college students. Specifically, he examines how colleges/universities and the National Collegiate Athletic Association (NCAA) are reproducing systemic inequalities that influence academic and athletic opportunities for Latina/o/e/x students. Dr. Ortega serves as a policy fellow at the Center for Athletes Rights and Equity (CARE), a faculty affiliate for Project Mentoring to Achieve Latino Educational Success (MALES), and a research fellow for the Center for Higher Education Linguistics and Translation (CHELT). He has also been awarded AERAs Early Career Award in Sports and Education and was named a Faculty Fellow for the American Association of Hispanics of Higher Education (AAHHE). His work has been funded by The Joyce Foundation, State Farm, the Texas Association of Chicanos in Higher Education (TACHE), among others.

Education
- Ph.D., Higher Education Leadership and Policy Studies – University of Houston.
- M.Ed., Higher Education – University of California, Riverside.
- B.A., History – University of California, Riverside.
Areas of Expertise
- Intercollegiate Athletics.
- Hispanic Serving Institutions.
- Educational Outcomes.
- Underrepresented Students.
Selected Publications
Ortega, G., & Grafnetterova, N. (2025). The Community College Athletic Pathway: An Examination of Community College Athletes to an NCAA Division I Institutions. Community College Review, 0(0). https://doi.org/10.1177/00915521251322522
Ortega, G., & Sánchez, B. (2024). Understanding NCAA Division I Latinx College Athletes' Perspectives on Activism. Journal of College Student Development, 65(4), 407-423. https://muse.jhu.edu/article/934801
Taylor, Z. W., Ortega, G., & Hernández, S. H. (2024). Hispanic-Serving Artificial Intelligence: Do Hispanic-Serving Institutions Use Chatbots and Can They Speak Spanish? Teachers College Record, 126(3), 30-53. https://doi.org/10.1177/016146812412522
Ortega, G., & Grafnetterova, N. (2023). Navigating the recruitment maze: Latinx athletes journey to college athletics. The Journal of Higher Education, 94(3), 357-380. https://doi.org/10.1080/00221546.2022.2134683
Umbricht, M. R., Fernandez, F., & Ortega, G. (2023). The blind side of college athletics: Examining Californias student athlete bill of rights and athletic expenditures. Research in Higher Education, 64(1), 33-57. https://doi.org/10.1007/s11162-022-09697-5
Ortega, G., Taylor, Z. W., & Childs, J. (2022). What are we saying by saying so little? Mission statements, diversity mission statements, and NCAA programs. Journal of Diversity in Higher Education, 15(3), 392. https://doi.org/10.1037/dhe0000299
Ortega, G. (2021). An examination of campus engagement and GPA for Latinx College Athlete. Journal of Athlete Development and Experience, 3(1), 4. https://doi.org/10.25035/jade.03.01.04
Gonzalez, E., Ortega, G., Molina, M., & Lizalde, G. (2020). What does it mean to be a Hispanic-Serving Institution? Listening to the Latina/o/x voices of students. International Journal of Qualitative Studies in Education, 33(8), 796-809. https://doi.org/10.1080/09518398.2020.1751896
College of Education
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Address
Texas Tech University, College of Education, 3002 18th Street Lubbock, TX 79409 -
Phone
(806) 742-2377 -
Email
educ.webmaster@ttu.edu