Masoud Moradi, Rawls College marketing doctoral candidate and part-time instructor, was awarded the Texas Tech University Helen DeVitt Jones Excellence in Graduate Teaching Award for 2018. The award is granted by the university based on exceptional teaching and a nomination by a graduate faculty member.
Moradi has taught both "Introduction to Marketing" and "Marketing Research and Analysis" at the Rawls College since spring 2017 and has maintained a teaching evaluation rating average of 4.8 out of 5.
This semester, Moradi is teaching a special topics in marketing course called "Marketing Analytics," which provides students the conceptual and technical foundations of various marketing metrics and research methods and also demonstrates the advantages of using systematic and modeling-based approaches for marketing decision-making. The Area of Marketing asked him to develop and teach the course because of his interests in research methods and his past teaching performance.
In addition to his teaching, Moradi's research interests include marketing strategy, digital marketing, online marketing and empirical modeling. Since starting his Ph.D. program, his research has focused on digital marketing and data analytics.
Moradi received his B.S. in Computer Engineering in 2011 and MBA in 2014 from Sharif University of Technology in Tehran, Iran. Prior to starting his Ph.D., he worked in industry as a marketing expert and data analyst for two years. He is expected to complete his Ph.D. program in June.
"I am very pleased, honored and humbled to accept this award, which means a lot to me. It makes my work so much more enjoyable," said Moradi. "I want to thank Texas Tech University sincerely for recognizing my work and providing me with the opportunity to teach different classes. I am gratefully indebted to all my colleagues and mentors for their continuous support and guidance at the Rawls College in the past four years."