McCoy Family Speaker Series
Hosted by the Alderson & Griffin Center for Family Business & Entrepreneurship, the McCoy Family Speaker Series aims to enhance the success and impact of family businesses and entrepreneurs in the region and beyond. Established through a generous $1 million gift from McCoy's Building Supply, the series covers topics such as innovation, leadership and succession planning, and more.
Upcoming Event
Join us for an engaging conversation with Brad Bouma, a fifth-generation dairy farmer and industry innovator. For over 35 years, Bouma has advanced agriculture in West Texas, founding Legacy Farms and co-founding Select Milk Producers, Inc., the company behind Core Power drinks and Fairlife Milk in partnership with Coca-Cola. He has led the development of state-of-the-art dairy facilities, including Continental Dairy Facilities Southwest, and operates multiple farms caring for 55,000 head of cattle. Bouma will share insights on building successful agricultural enterprises, driving innovation, and sustaining growth for the future.
In-Person
Thursday, October 2 | 8 A.M. - 10:30 A.M.
The Buddy Holly Hall of Performing Arts and Sciences
1300 Mac Davis Ln, Lubbock, TX 79401
Breakfast will be provided
Featured Speaker

Brad Bouma
Select Milk Producers, Inc. – President
A fifth-generation dairy farmer, Bouma was born and raised in Southern California.
He attended California Polytechnic State University-San Luis Obispo. During his career
Bouma has operated dairy facilities in California, New Mexico, Texas, Indiana and
Ohio. For the past 35 years, he's focused much of his efforts on operating agriculture
facilities in West Texas. In 2004, he established Legacy Farms, an open, dry lot dairy
farm in Plainview. Separately, Bouma co-founded and serves as chairman of the Board
for Select Milk Producers, Inc., which launched a milk filtration system that led
to the development of Core Power drinks and Fairlife Milk in partnership with Coca-Cola.
As the president of Select Milk Producers, Bouma was a key driver in the development
and construction of Continental Dairy Facilities Southwest, a state-of-the-art milk
and buttermilk powder plant in Littlefield. In addition, he is a founder and owner
of Indiana-based Fair Oaks Farms. The Bouma family owns and operates two dairy farms,
and a large dairy heifer feedlot in Hale County, where their team is responsible for
the daily care and handling of 55,000 head of cattle. Bouma has served on the board
of directors for First National Bank of El Paso for 25 years, and served six years
as a member of the Texas Animal Health Commission.

About McCoys Building Supply
McCoy's Building Supply is a fourth-generation family business. Started by Frank McCoy in 1927 as McCoy Roofing Company in Galveston, Texas, the company evolved into McCoy's Building Supply and grew across Texas and beyond under the leadership and vision of Frank's son, Emmett McCoy, and later, by Emmett's children and grandchildren. Today, McCoy's Building Supply has 85 locations, two millwork facilities and three internal distribution centers within a three-state area.
Rawls College of Business
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Address
Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409 -
Phone
806.742.3188 -
Email
ba_webmaster@ttu.edu