Alison Richardson, MS, is the founder and CEO of Catalyst Living Company LLC, a lifestyle content and ecommerce company based in Dallas, Texas. Most recently, Alison served as CEO of BrightStar Care of Frisco/Carrollton, where she built and led a healthcare services organization over the course of a decade. Under her leadership, the company provided quality care to thousands of clients throughout the North Dallas area, establishing a reputation for excellence in home health care and senior care services. In addition to her work in healthcare, Alison has spent more than 20 years as a trial consultant, developing expertise in communication, persuasion, and strategic analysis. Prior to that, Alison served as President of her family's business, where she honed her skills in operations, financial management, and organizational leadership. Throughout her career, Alison has demonstrated a commitment to building meaningful connections and creating value for the communities she serves. Her diverse background—from trial consulting to healthcare to ecommerce—reflects her adaptability and her passion for tackling new challenges. Alison holds a Master of Science degree and is dedicated to mentoring the next generation of business leaders. She is proud to serve on the Rawls Advisory Council and to support the college's mission of developing ethical, innovative professionals who will make a positive impact in the business world.