Jerry S. Rawls Excellence in Business Award
The Jerry S. Rawls Excellence in Business Award recognizes Texas Tech alumni whose contributions and accomplishments have made a significant impact on Rawls College and/or the business community as a whole. Throughout their careers, honorees have contributed significantly to Texas Tech and their industry and communities, while upholding the highest standards and values.
Nominations for the 2025 awards are now open. The nomination deadline is June 30, 2025.
Nominate a Deserving IndividualRawls Distinguished Alumni & Awards Reception
Friday, October 24, 2025
Overton Hotel & Conference Center
2322 Mac Davis Lane
Lubbock, TX 79401
6 p.m. Awards Reception
2024 Honoree

Deverl Maserang
Board Member and Private Equity Advisor, LegacyEV & Genera
BS, Industrial Engineering, 1987
Deverl Maserang's career spans over three decades, working with iconic global brands. Starting in operations, he advanced to global supply chain executive and later transitioned into general management, becoming a CEO and leading turnarounds. He now serves as a board advisor to LegacyEV and Genera, while also supporting two private equity firms with due diligence and consulting.
Rawls College of Business
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Address
Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409 -
Phone
806.742.3188 -
Email
ba_webmaster@ttu.edu