Texas Tech University

Jerry S. Rawls Excellence in Business Award

The Jerry S. Rawls Excellence in Business Award recognizes Texas Tech alumni whose contributions and accomplishments have made a significant impact on Rawls College and/or the business community as a whole. Throughout their careers, honorees have contributed significantly to Texas Tech and their industry and communities, while upholding the highest standards and values.

Nominations for the 2025 awards are now open. The nomination deadline is June 30, 2025.

Nominate a Deserving Individual

Rawls Distinguished Alumni & Awards Reception

Friday, October 24, 2025

Overton Hotel & Conference Center
2322 Mac Davis Lane
Lubbock, TX 79401

6 p.m. Awards Reception

View 2024 Honorees

2024 Honoree

Deverl Maserang

Deverl Maserang

Board Member and Private Equity Advisor, LegacyEV & Genera
BS, Industrial Engineering, 1987

Deverl Maserang's career spans over three decades, working with iconic global brands. Starting in operations, he advanced to global supply chain executive and later transitioned into general management, becoming a CEO and leading turnarounds. He now serves as a board advisor to LegacyEV and Genera, while also supporting two private equity firms with due diligence and consulting.

Full Bio