2024 Jerry S. Rawls Business Excellence Award

Deverl Maserang's career spans over three decades, working with iconic global brands. Starting in operations, he advanced to global supply chain executive and later transitioned into general management, becoming a CEO and leading turnarounds. He now serves as a board advisor to LegacyEV and Genera, while also supporting two private equity firms with due diligence and consulting.

From 2019 to 2023, Deverl was president and CEO of Farmer Brothers Coffee. Before that, he led Earthbound Farm Organic as CEO from 2018 to 2019 and served as managing partner of TADD Holdings in 2016 and 2017. His career highlights include serving as executive vice president for Starbucks’ global supply chain from 2013 to 2016, overseeing worldwide operations across manufacturing, procurement, distribution, and sourcing. He also held leadership roles at Chiquita Brands, Pepsi Bottling Group, and UPS.

Deverl has traveled to more than 66 countries and frequently speaks at industry events and universities. One of his career highlights was speaking to the U.S. Joint Chiefs of Staff.

He holds a Bachelor of Science degree in Industrial Engineering from Texas Tech University, where he served in the U.S. Air Force.