Office of Marketing & Communications
The Office of Marketing & Communications within the Rawls College of Business provides high-quality, strategic creative support for our administrative and academic departments and centers. We develop effective, cohesive content and collateral that help to promote the mission of Rawls College. We advance the brand identity of Rawls College by making sure everything we do fits within our overall brand and messaging. These efforts anchor the public image and reputation of Rawls College.
Marketing & Creative Services
From strategy and content to concept and delivery, we'll work hand-in-hand with you to determine the most effective messaging and vehicles to market your initiative while enhancing the Rawls College brand.
- Brochure design
- Recruitment materials (postcards, fliers, etc.)
- Posters, invitations, and programs for select events
- Large format displays (banners, etc.)
- Direct mail campaigns
- Digital signage
- Email campaigns
Storytelling & Communication
Our team works to promote Rawls College and highlight the accomplishments by students, faculty, staff, alumni and the college as a whole through various communications channels. We communicate the right messages through the best channels, measured against the strategic goals of Rawls College.
- Event promotion and coverage
- Content creation/editing for web and print
- Highlighting scholarly research
- Media relations
- Internal communications
- Social media strategy, content and presence
Our team oversees all aspects of the Rawls College website. Graphics and content are aligned with the strategic vision of the college and comply with the Texas Tech University Identity Guidelines. Our team ensures the website design and content is consistent with print publications and messaging delivered through the college's social media platforms.
- Keeping the website current
- Faculty & Staff Directory Management
- Creating websites for new initiatives and events
- Developing written and visual content for the web
- Posting and updating news and other web stories
Our team oversees the Rawls College brand. Our team ensures designs are consistent across platforms and that logos and graphics comply with the Texas Tech University Identity Guidelines.
Social Media Management
Our team manages all official Rawls College social media accounts. We ensure content complies with Texas Tech University social media policies.