As Texas Tech University celebrates its centennial year in 2023, the Jerry S. Rawls College of Business will highlight impactful individuals from years past. While each person be it as a student, alumni, friend, faculty or staff member may have impacted the college or their industry differently, one thing will always be constant: they are all part of the Rawls College legacy.

As the second person to receive a PhD from Texas Tech University's College of Business Administration, L. Louise Luchsinger used her degree to give back to the university she loved so dearly. In 1959, she joined the College of Business Administration faculty as a management professor.

From 1973 to 1974, Luchsinger served as President of the Society for Marketing Advances (SMA).

In 1977, Luchsinger was named the Texas Tech Woman of the Year.

Luchsinger served as vice president of Faculty Senate, was a member of the Womens Athletic Council and was named an outstanding faculty member by accounting graduates, Mortar Board and Omicron Delta Kappa. For exhibiting distinguished leadership through work on university and organizational committees, boards, task forces and special projects Luchsinger received the Faculty Distinguished Leadership Award from the Texas Tech Dads and Moms Association in 1988.

In 1992, Luchsinger was honored for her service as associate dean for six years before acting as coordinator of the London Semester Business Program and returning to the marketing faculty.

For more information on the impact of Rawls College, please visit the centennial exhibit at the Texas Tech Museum.