Texas Tech University

Texas Tech Alumnus Ryan Horn Has Built Successful Career as Marketer

A Rawls College degree and exceptional student experiences paved the way to a rewarding two decades as a professional.

Doug Hensley | June 16, 2026

Basically, from day one, Ryan Horn felt like Texas Tech University was the place where he could see himself, find himself and be himself.

When you know, you know.

“From a college experience, it was a step into a world that I didn’t know existed,” he said. “You finish high school and step out on your own. You’re not living at home anymore. But I feel like I can point to being in Lubbock and at Texas Tech as where I really found out who I was.”

Today, Ryan is the vice president of marketing for AdRoll, a marketing and advertising company based in San Francisco. He offices in Fort Worth and landed the job just a few months ago. He leads a team of approximately 35 people.

Ryan has been deliberate in his professional marketing career, moving only when he felt the time was right or a new challenge awaited him. He credits his time at Texas Tech and in the Jerry S. Rawls College of Business, where he earned a bachelor’s degree in business management in 2006, for preparing him.

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