Song is the Jerry S. Rawls Endowed Professor of ISQS at the Rawls College of Business at Texas Tech University.

His research focuses on the social and economic consequences of IT, corporate digital responsibility, and Al-driven social media engagement dynamics. He has examined how IT value is perceived and influences business performance through firms' dynamic capabilities, investigated how digital intensity affects companies' economic and social outcomes, and is currently exploring how complexity, similarity, and visual metaphors shape user engagement in virtual influencer settings.

Song's research findings have appeared in more than 50 refereed journal papers in Management Science, Journal of Management Information Systems, Journal of the Association for Information Systems, IEEE Transactions on Professional Communication, Journal of Strategic Information Systems, and other journals. His research has been funded by various sources, including Best Buy Internet Buyer Research Centers, TTU Vice President for Research, and others.