Texas Tech University

Catherine Duran

Catherine Duran

Professor of Practice

Marketing and Supply Chain Management

Room Number: 139-J


Research Expertise

  • Teaching Ethics
  • Corporate Social Responsibility


  • PhD, Strategy/Organizational Theory, Texas Tech University
  • MBA, Texas Tech University
  • MS, Medical Microbiology, Texas Tech University Health Sciences Center


Catherine A. Duran is a professor of practice in the Area of Marketing at Texas Tech University’s Jerry S. Rawls College of Business. Duran earned a PhD in strategy/organizational theory in 1998 and an MBA in 1989, both from Texas Tech University. She also received an MS in medical microbiology in 1984 from Texas Tech University Health Sciences Center. 

Duran most recently served as vice provost for student affairs at Texas Tech. In her role, she oversaw several areas, including student conduct, career services, counseling, campus life, student government, student disability and legal services, Red Raider Orientation, co-curricular engagement, student leadership development, parent and family relations and the Dean of Students. Driven by student success, Duran worked with each of the areas to provide resources to help students become active members of the university community and ultimately develop into ethical and innovative leaders.

She previously served as the associate dean of Rawls College, where she was responsible for advising and retention, study abroad programs and student development initiatives.
Respected for her teaching, Duran has been recognized as the Honors Professor of the Year and has twice been voted Mortar Board Professor of the Year. Throughout her time at Rawls College, she has taught at the undergraduate and graduate level, instructing the first-year experience course, the senior strategy course and the graduate seminar capstone course. With a focus on student engagement, Duran often incorporates service-learning projects into her curriculum, allowing students to work with local community partners to strategically analyze and solve problems. 

Her research interests include teaching ethics and corporate social responsibility.