About

Deidre Popovich, Ph.D. is an Associate Professor of Marketing at Texas Tech University’s Rawls College of Business, specializing in consumer psychology and decision-making. She earned a PhD in marketing from Emory University, MBA from Vanderbilt University, MA from Michigan State University (Go Spartans!), and a BA from Western Michigan University. Her research explores how decision contexts and information cues influence consumer well-being, health, and behavior. Her work has been published in leading journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Medical Decision Making. She serves on editorial boards for multiple academic journals and has industry experience in marketing research and healthcare consulting.