About

Mayukh Dass, Ph.D. is the Senior Associate Dean and Associate Dean of Graduate Programs at the Rawls College of Business, Texas Tech University. He also serves as the Director of the Master of Science in Marketing Research and Analytics program and holds the endowed James L. Johnson Chair of Business Administration. Previously, Dr. Dass was the founding director of the Scovell Business Leadership Program and served as the Area Coordinator and Ph.D. Advisor for Marketing and Supply Chain Management.

His current research interests include strategic marketing alliances, digital firm strategies, and applications of artificial intelligence in businesses. He has published more than 50 articles in top academic journals, including the Journal of the Academy of Marketing Science, Journal of Retailing, Decision Sciences, Decision Support Systems, Organizational Research Methods, Journal of Business Research, Journal of Service Research, Social Networks, and has chaired 15 dissertations. He has also received external research grants from USDA to conduct research on Antimicrobial stewardship programs.

He holds a BEngg in electronics and power engineering from Nagpur University, an MS in artificial intelligence, an MS in statistics, and a PhD in business administration from the University of Georgia. He is currently a member of the Texas Tech Teaching Academy and has won various awards, including Tech Alumni New Faculty Award in 2011, President's Excellence in Teaching Award in 2012, Beta Gamma Sigma Professor of the Year in 2013, Chancellor's Council Distinguished Research Award in 2013 and Rawls Integrated Scholar in 2017.