About

Azucena “Sheny” Grady, MBS, PMP is a Doctoral candidate in Business Administration at Texas Tech University’s Rawls College of Business, specializing in Management with a focus on entrepreneurship and strategy. Her research examines the intersection of entrepreneurship, strategic management, innovation, and sustainability, with a particular focus on social ventures and firm sustainability strategies. She investigates the mechanisms that drive sustainable growth and foster innovation in ventures and firms, exploring their contributions to both economic success and societal impact.

 Azucena Grady

  linkedin.com/in/azucenagrady