Dr. Debbie Davis ABC, APR, Fellow PRSA, is an award-winning educator, communications practitioner and former TV news producer. To the classroom, she brings extensive experience in corporate communications for multiple Fortune 500 companies, including Eli Lilly and Anthem. She recently joined Texas Tech University as an assistant professor of practice where she primarily teaches in the online graduate program and advises the student-run agency, RaiderComm PR. Her research interests focus on student-run agencies and PR pedagogy. Previously, she led Ball State University's nationally-recognized undergraduate public-relations program and led PRSA CEPR re-certification efforts for both the undergraduate and graduate programs. She also served as faculty adviser to Cardinal Communications, one of the longest-operating student-run agencies in the nation. In 2016, she co-advised a collaboration of BSU and University of Indianapolis PR students who successfully hosted the PRSSA National Conference. Debbie was recognized within her college and university for excellent teaching and professional connectivity. Her more than 20 years of professional public relations work also attest to her ability to span boundaries between the professional and academic public relations environments. Debbie's expertise in crisis communications and media relations has supported major product launches in the highly regulated pharmaceutical industry, garnered media coverage that favorably shaped public perception and policy in the insurance industry, and guided organizations through high-stakes strategic changes and business crises. Debbie oversaw the successful national PR launch of a life-changing medicine, won global attention for the world's first infertility procedure performed live on the Internet and helped guide advocacy efforts in a $20 billion merger. Dr. Davis is involved in numerous organizations dedicated to public relations and the education of its future practitioners. She serves on the executive committees for both the College of Fellows and Educators Academy - as Co-Chair of Education Initiatives for the Fellows and as a director-at-large for EA. Debbie recently joined the Commission on Public Relations Education as one of two College of Fellows representatives. She is the assembly delegate for the West Texas PRSA Chapter and serves as an associate editor for the AEJMC Public Relations Division newsletter. She has received numerous local, regional and national awards, including twice being named Indianapolis IABCs Communicator of the Year. Debbie is accredited by both the International Association of Business Communicators and the Public Relations Society of America. In 2016, she was inducted into the prestigious College of Fellows, an honorary organization within PRSA comprised of more than 350 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession.
My research primarily focuses on impact of student-run agencies and the scholarship
of teaching and learning within public relations education.
- Qualitative Interviews
- Content Analysis
- Student-run agencies
- Public Relations Pedagogy
- Faculty advising
Davis, D. A., & Gilliland, R. A. (2017). PRSA Educators Academy National Conference, PRSA Educators Academy, Boston, MA, "The Pedagogy of Conference Planning”.
Ranta, J. & Davis, D. A. (2017). International Public Relations Research Conference, Orlando. “Fostering Self-Efficacy in Strategic Communications Through Student-Run Agencies: Equipping the Next Generation of Communicators”.
Davis, D. A., Wessel, R. D., (2016). NACADA National Conference, NACADA, Atlanta, “Student Perceptions of Faculty Academic Advising and Influence on Retention: A Study of First-Generation and Continuing-Generation College Students”.
Davis, D. A., (2016). International Congress of Qualitative Inquiry, University of Illinois, "Guiding Future Public Relations Professionals: How Faculty Perceive Their Advising Styles for Student-Run Agencies".
- Public Relations Campaigns
- Global Strategic Communication, Research Methods
Leadership & Awards
Dean's Award, “Outstanding Professionalism” College of Communication, Information, and Media, Ball State University 2016 Excellence in Teaching Award Finalist, Ball State University 2015 Best of Ball State, “Best Professor”, Ball State University 2015 Dean's Award, “Outstanding Teaching” College of Communication, Information, and Media, BSU 2014 Best of Ball State, “Best Professor”, 2nd place, Ball State University 2014 National Marketing Award of Excellence, Boy Scouts of America 2012 Omicron Delta Kappa, alumna citation, Franklin College 2010 National Marketing Award of Excellence, Boy Scouts of America 2010 National Marketing Award of Excellence, Boy Scouts of America 2009 Jackson/Sharpe Award, International Public Relations Research Conference 2009 National Marketing Award of Excellence, Boy Scouts of America 2008 Best of Blue – Public Affairs, Blue Cross and Blue Shield Association 2005 Communicator of the Year, Indianapolis IABC Chapter 2004 and 2001 Keystone Award of Excellence for Crisis Communications, Indianapolis PRSA Chapter 2001 Round-up Award of Excellence for Crisis Communications, PRSA East Central District 2001 Round-up Award of Excellence for Media Relations, PRSA East Central District 2001 EPIC Award of Excellence for Media Relations, Indianapolis IABC Chapter 2000 Silver Quill Award of Excellence for Media Relations, IABC District 7 2000 Silver Quill Award of Merit for Crisis Communications, IABC District 7 2000 EPIC Award of Excellence for Crisis Communications, Indianapolis IABC Chapter 2000
College of Media & Communication
AddressTexas Tech University, Box 43082, Lubbock, TX 79409