Erik P. Bucy
Marshall and Sharleen Formby Regents Professor of Strategic Communication - Advertising
- Political Communication (ADV 6315)
- Interactivity and New Media (ADV 6315)
- Research Methods (MCOM 5364)
- Seminar in Mass Communication Theory (MCOM 5366)
Erik Bucy is the Marshall and Sharleen Formby Regents Professor of Strategic Communication
in the Department of Advertising at Texas Tech University. His research interests
include analysis of nonverbal communication in political news, cognitive and emotional
processing of televised leader displays, and user experiences with new communication
technologies. His work has been widely published in leading communication and technology
journals. He is the co-author of Image Bite Politics: News and the Visual Framing of Elections (Oxford, 2009), winner of two outstanding book awards, and editor of the Sourcebook for Political Communication Research: Methods, Measures, and Analytical
Techniques (Routledge, 2011). Bucy is the editor of the peer-reviewed journal, Politics and the
Life Sciences (www.journals.cambridge.org/PLS), the flagship journal of the Association for Politics and the Life Sciences published
by Cambridge University Press.
Before arriving at Texas Tech, Dr. Bucy was vice president of research for the Los Angeles-based media consulting firm SmithGeiger, LLC, where his clients included the "A" list of media and technology firms. He also served as the project consultant for several major health communication research studies for the Centers for Disease Control and Prevention in Atlanta and Family Health International in Washington, DC. He continues to consult for media clients. Prior to market research, Bucy was a tenured associate professor in the Department of Telecommunications at Indiana University, Bloomington. He has held visiting appointments at UCLA (Communication Studies), the University of Michigan (Communication Studies), and Dartmouth College (Government). Early in his career, Bucy was a reporter for the
Los Angeles Herald Examiner and deputy press secretary for Jerry Brown's 1992 presidential campaign.
Leadership / awards:
Bucy has received the Barnie E. Rushing Distinguished Research Award and the Billy I. Ross Faculty Achievement Award from the College of Media & Communication at Texas Tech. While at Indiana University, Bucy received several outstanding teaching awards and course development fellowships for courses ranging from Citizenship in the Digital Age, to Social Informatics, to Biopolitics. His research has been funded with grants from the National Association of Broadcasters, the C-SPAN Education Foundation, and the Shorenstein Center on Press, Politics and Public Policy at Harvard University, and he has served as outside project advisor on a major NSF-funded cyber-enabled discovery and innovation program grant. He has organized multiple meetings of the Association for Politics and the Life Sciences and serves on the editorial boards of
Human Communication Research, The Information Society, Journal of Broadcasting & Electronic Media, and JCMC: Journal of Computer-Mediated Communication.