Texas Tech University

Jody Roginson

Associate Professor of Practice
MCOM Area, Sports Communication

Email: jody.roginson@ttu.edu

Phone: +1.806.834.0662

Office: 408

View Full CV

M.S., California State University, Fullerton (Instructional Design & Technology)

Photo Description

Teaching Focus

  • Strategic Communication in Sports (MCOM 5380, online, graduate)
  • Visual Communication in Sports (MCOM 5382, online, graduate)
  • Production of Digital Media Content (MCOM 5321, online, graduate)
  • Seminar in Sports and Media (MCOM 6630, graduate)
  • Multimedia Storytelling (MCOM 5322 online, graduate)
  • Special Topics: Team USA Experience (MCOM 5332 online, graduate)
  • Sport Public Relations (PR 3354, undergraduate)
  • PR Strategies (PR 3311 online, undergraduate)


Internal communications director and assistant director for sports administration for Texas Tech Athletics, from 2005 - 2012; owner of a PR/creative services/instructional design agency specializing in sports publications, statistics and industry-specific workshops from 2000 to present; design, art and photo coordinator at Human Kinetics Publishing; assistant athletics media relations director, Cal State Fullerton; public relations director and administrative or operations management (administrative coordinator, parking director, event manager, assistant golf course director) with the City of Anaheim (Anaheim Stadium, Convention Center, and two golf courses) from 1984 - 1996. Statistical, public address and broadcast experience for sporting events for more than 35 years.

Students have valued most the stories she tells from her career regarding communicating during times of crisis, event managing for spectacles such the 1989 MLB All Star game, and leading strategic communication campaigns such as efforts to win (or not) Super Bowl bids. She also has several participation awards from being a student-athlete back in the day, but no one cares about that, which is another story she tells in some classes.

Leadership & Awards

Professor Roginson is a member of the College Sports Communicators and the Learning Guild associations. She helps advise undergraduate (sports media) and graduate students (sports communication) across the college. Faculty fellow asynchronous online learning (2020-21) and digital storytelling at the TLPDC (2018-2023) and has led faculty groups through several digital storytelling workshops since 2020; Faculty fellow, service learning for Team USA experiences (2019-2021); L.U. Kaiser Teaching Innovation Award (Spring 2019); TLPDC Spotlight Award (2019); Mortar Board Apple Polishing Award (Spring 2019, Caroline Huey, student recipient and Spring 2016, Brooke Bednarz, student recipient).