Texas Tech University

Mary Stevenson Norman

Associate Dean of Graduate Affairs; Coordinator of College Wide MA Programs; Associate Professor of Practice
Public Relations & Strategic Communication Management

Email: mary.s.norman@ttu.edu

Phone: +1.806.834.4570

Office: 158E

B.A. in Speech Communications, Baylor University
M.A. in Communication Studies, Baylor University
Ph.D. in Media and Communication, Texas Tech University

Mary Stevenson Norman


Mary Norman received her B.A. in Speech Communication and her M.A. in Communication Studies with an emphasis in Interpersonal Communication from Baylor University. She was a Lecturer at Baylor University and then was an entrepreneur running her own gift store. She earned her Ph.D. in Media and Communication from Texas Tech in 2018. Her research interests include effects of gendered programming on children and gender representations in the media. She has taught courses in Communication Studies, Advertising, and Public Relations. In her free time, she enjoys time with her family, travel, cooking, and antiquing.

Research Areas

  • Public Relations
  • Children & Media
  • Sex & Gender Studies

Teaching Focus

  • MCOM 5364: Research Methods
  • MCOM 5310: Strategic Communication, Planning, & Writing
  • MCOM 5312: Media Management, Entrepreneurship, & Consulting
  • MCOM 5366: Mass Communication Theory
  • MCOM 5324: Audience & Data Analysis
  • MCOM 6350 Master's Report
  • PR 4412: PR Campaigns
  • PR 3311: PR Strategies
  • PR 3312: PR Writing
  • ADV 4301: Special Topics in Advertising: Gender through the Ages
  • ADV 4313: International Advertising
  • MCOM 5332: Special Topics in Strategic Communication - Online Pedagogy
  • MCOM 5332: Special Topics in Strategic Communication - Online Pedagogy
  • PR 6315: Special Topics in PR - Global Issues Management (Study Abroad)
  • MCOM 7000: Independent Study
  • MCOM 5150: Proseminar in Mass Communication MA Level


  • Holiday, S., Norman, M. S., Cummins, R. G., Manley, T., Holland, D. W., & Rasmussen, E. E. (in press, 2018). Television advertising's influence on parents' gift-giving perceptions. Journal of Consumer Marketing. doi:10.1108/JCM-07-2017-2274. 
  • Rasmussen, E.E. Strouse, G.A., Colwell, M.J., Russo, C., Holiday, S., Brady, K., Flores, I., Troseth, G., Wright, G., Densley, R.L., & Norman, M. (in press) Promoting preschoolers' emotional competence through prosocial TV and mobile app use. Media Psychology.
  • Punyanunt-Carter, N. M., Shimkowski, J., Colwell, M. J., & Norman, M. (2018). College students' perceptions of media portrayals of divorce. Journal of Divorce & Remarriage. 
  • Shimkowski, J. R., Punyanunt-Carter, N., Colwell, M. J., & Norman, M. S. (2017). Perceptions of divorce, closeness, marital attitudes, romantic beliefs, and religiosity among emergent adults from divorced and non-divorced families. Journal of Divorce & Remarriage. doi: 10.1080/10502556.2017.1403820

Leadership & Awards

  • Texas Tech Teaching Academy Member
  • Coordinator of TTU CoMC M.A. Programs: M.A. in Mass Communication and M.A. in Strategic Communication & Innovation
  • TEACH Fellow 2016-2017
  • Kappa Kappa Gamma Foundation Scholarship 2017-2018
  • E.E. & Fannie Mae Lokey Scholarship 2017-2018
  • J.T. and Margaret Talkington Graduate Fellowship 2015-2018
  • Helen DeVitt-Jones Graduate Fellowship 2015-2018