Texas Tech University

Sarah D. Asebedo, Ph.D., CFP®

Assistant Professor/Life Centered Planning Program Director/Ph.D. Program Director
Personal Financial Planning

Email: sarah.asebedo@ttu.edu

Phone: (806) 834-5217

Office: HS 259

Office Hours: By appointment.


Sarah Asebedo


Sarah D. Asebedo, Ph.D., CFP®, is an experienced researcher, teacher, and practitioner in financial planning. Her goal is to connect research and practice through evidence-based methods that advance the financial planning profession and equip advisors to excel in client relationships. She is currently spearheading research focused on the application of positive psychology to financial planning, financial self-efficacy and the psychosocial environment, financial behavior change, and the financial planner/client interaction. Her work has been published in the Journal of Positive Psychology, Psychology and Aging, Journal of Consumer Affairs, Financial Planning Review, Journal of Financial Planning, Journal of Behavioral Finance, Journal of Financial Therapy, and Journal of Financial Counseling and Planning, among others. Her work has been recognized with the 2016 Montgomery-Warschauer Award (FPA/JFP); 2014, 2017, & 2018 Best Research Award (FPA/JFP); 2017 Top 40 Under 40 Award (Investment News); 2017 AARP Public Policy Institute Financial Services and the Older Consumer Award (ACCI); and the 2017 Robert O. Hermann Outstanding Dissertation Award (ACCI). Sarah is a current member and past-president of the Financial Therapy Association. She earned her Ph.D. in Personal Financial Planning from Kansas State University.

Research Interests

Research Topics and Methods: Psychosocial attributes (financial self-efficacy, personality, well-being/positive psychology) and financial behavior, financial behavior change, financial planner/client interaction theory and practice; structural equation modeling with confirmatory factor analysis, mediation modeling.

Recent Publications

Asebedo, S. D., Seay, M. C., Little, T. D., Enete, S., & Gray, B. (2020, online advance publication). Three good things or three good financial things? Applying a positive psychology intervention to the personal finance domain. Journal of Positive Psychology.https://doi.org/10.1080/17439760.2020.1752779

Asebedo, S. D., & Browning, C. M. (2020). The psychology of portfolio withdrawal rates. Psychology and Aging, 35(1), 78–90. doi: 10.1037/pag0000424

Payne, P., & Asebedo, S. D. (2019). Two-factor risk preference for investment market and credit card risk. Financial Planning Review, 2(3-4), 1-21. doi: 10.1002/cfp2.1062

Asebedo, S. D. (2019). Psychosocial attributes and financial self-efficacy among older adults. Journal of Financial Therapy, 10(1), 1-29.

Asebedo, S. D. (2019). Financial planning client interaction theory (FPCIT). Journal of Personal Finance, 18(1), 9-23. 

Asebedo, S. D., & Payne, P. (2019). Market volatility and financial satisfaction: The role of financial self-efficacy. Journal of Behavioral Finance, 20(1), 42-52.

Asebedo, S. D., Wilmarth, M., Seay, M. C., Archuleta, K. L., Brase, G., & MacDonald, M. (2019). Personality and saving behavior among older adults. Journal of Consumer Affairs, 53(2); 488-519. doi: 10.1111/joca.12199. Recipient of the AARP Public Policy Institute Financial Services and the Older Consumer Award, ACCI.

Asebedo, S. D., Seay, M. C., Archuleta, K. L., & Brase, G. (2019). The psychological predictors of older pre-retirees' financial self-efficacy. Journal of Behavioral Finance, 20(2), 127-138. doi:10.1080/15427560.2018.1492580

Asebedo, S. D., & Purdon, E. (2018). Planning for conflict in client relationships. Journal of Financial Planning, 31(10), 48-56. Recipient of the 2018 FPA/JFP Best Research Award and recognized in The Best of 2018 annual special issue of the Journal of Financial Planning

Asebedo, S. D., & Seay, M. C. (2018). Financial self-efficacy and the saving behavior of older pre-retirees. Journal of Financial Counseling and Planning, 29(2), 357-368. Recipient of the 2017 FPA/JFP Best Applied Research Award.