Texas Tech University

Sarah D. Asebedo, Ph.D., CFP®

Assistant Professor/Life Centered Planning Program Director/Ph.D. Program Director
School of Financial Planning

Email: sarah.asebedo@ttu.edu

Phone: (806) 834-5217

Office: HS 259

Office Hours: By appointment.


Sarah Asebedo


Sarah D. Asebedo, Ph.D., CFP®, is an experienced researcher, teacher, and practitioner in financial planning. Her goal is to connect research and practice through evidence-based methods that advance the financial planning profession and equip advisors to excel in client relationships. She is currently spearheading research focused on the application of positive psychology to financial planning, financial self-efficacy and the psychosocial environment, financial behavior change, and the financial planner/client interaction. Her work has been published in the Journal of Positive Psychology, Psychology and Aging, Journal of Consumer Affairs, Financial Planning Review, Journal of Financial Planning, Journal of Behavioral Finance, Journal of Financial Therapy, and Journal of Financial Counseling and Planning, among others. Her work has been recognized with the 2016 Montgomery-Warschauer Award (FPA/JFP); 2014, 2017, & 2018 Best Research Award (FPA/JFP); 2017 Top 40 Under 40 Award (Investment News); 2017 AARP Public Policy Institute Financial Services and the Older Consumer Award (ACCI); and the 2017 Robert O. Hermann Outstanding Dissertation Award (ACCI). Sarah is a current member and past-president of the Financial Therapy Association. She earned her Ph.D. in Personal Financial Planning from Kansas State University.

Research Interests

Research Topics and Methods: Psychosocial attributes (financial self-efficacy, personality, well-being/positive psychology) and financial behavior, financial behavior change, financial planner/client interaction theory and practice; structural equation modeling with confirmatory factor analysis, mediation modeling.

Recent Publications

Asebedo, S. D., Quadria, T. H., Gray, B., & Liu, Y. (accepted, in press). The psychology of COVID-19 economic impact payment use. Journal of Family and Economic Issues.

Enete, S., Seay, M., Asebedo, S. D., Wang, D., & McCoy, M. (accepted, in press). Personal emotions and family financial wellbeing: Applying the broaden and build theory. Journal of Financial Counseling and Planning.

*Archuleta, K. L., Asebedo, S. D., Durband, D. B., Fife, S. T., Ford, M. R., Gray, B. T., Lurtz, M. R., McCoy, M. A., Pickens, J. C., & Sheridan, J. (2021). Facilitating virtual client meetings for money conversations: A multidisciplinary perspective on skills and strategies for financial planners. Journal of Financial Planning, 34(4), 82-101. *Equal authorship contribution in alphabetical order.

Asebedo, S. D., Seay, M. C., Little, T. D., Enete, S., & Gray, B. (2021). Three good things or three good financial things? Applying a positive psychology intervention to the personal finance domain. Journal of Positive Psychology, 16(4), 481-491. https://doi.org/10.1080/17439760.2020.1752779.

Asebedo, S. D., Liu, Y., Gray, B., & Hasan Quadria, T. (2020). How Americans used their COVID-19 economic impact payments. Financial Planning Review, 3(4), 1-47. https://doi.org/10.1002/cfp2.1101

Gray, B., Liu, Y., & Asebedo, S. D. (2020, online advance publication). Household agreement and financial satisfaction: A bargaining perspective. Applied Economics Letters. https://doi.org/10.1080/13504851.2020.1864271.

Asebedo, S. D., & Browning, C. M. (2020). The psychology of portfolio withdrawal rates. Psychology and Aging, 35(1), 78–90. doi: 10.1037/pag0000424.