Texas Tech University

Personal Financial Planning

PFP at Texas Tech - Our Value Proposition


The Personal Financial Planning Department at Texas Tech employs 14 highly qualified faculty devoted only to teaching personal financial planning and personal finance. These faculty share a passion for educating the next generation of financial planning professionals and for providing financial literacy education to students across campus. Eleven of those faculty hold PhDs, three have JDs, 10 are CFP® professionals, one is a CPA, one holds a ChFC designation, and one is a CLU. Five of these faculty have significant professional practice experience. In addition to being excellent teachers, most are actively involved in conducting and disseminating applied research with the goal of building the body of personal financial planning knowledge. Faculty have won numerous awards from both the academic and the professional financial planning community.


Our graduates are leaders in the profession. Thirty-six graduates are now professors at colleges and universities across the nation and in New Zealand. Many of them are at CFP Board-Registered Programs where they are educating the next generation of financial advisors. Three alumni were included in the 2016 InvestmentNews "40 under 40 List",and one alumni (along with two faculty) were on the 2015 InvestmentAdvisor "35 for 35 List" naming the most influential people in the industry.


The majority of our undergraduates and graduate alumni take career positions at planning firms across the country. Placement rate is exceptional, well over 90%, with most students receiving more than one job offer. A large number of firms travel to campus annually to hire our students for internship and career positions. Texas Tech students and alumni have secured internships or full-time jobs in 47 of 50 states and 9 countries.


While in school, students have numerous opportunities to join professional organizations and attend regional and national conferences. They compete very successfully in national competitions (winning iOMe, FSP's Industry Issue competition, and taking third in the FAStech Cup in 2014). PhD students won Outstanding Paper awards at both the Association for Financial Counseling and Planning Education (AFCPE) and the Academy of Financial Services (AFS) in 2015, and one of the PhD students was named as a Visionary in Investment News 40 under 40 for 2014. In 2009 the Schwab/PFP Technology Complex (a 4,500 square foot learning area) was completed. It includes two classrooms, a computer/study lab, and a conference room equipped with state-of-the-art technology. Students also have access to over $6M of professional software that is used in their classes, including one class that focuses on using the software used by practicing professionals. BS students are required and MS students are encouraged to complete a paid internship. Students also can enroll in a practicum class where they do financial planning for university faculty and staff or they can volunteer as peer financial coaches through the Red-to-Black peer financial counseling center on campus.


In addition to the CFP® Board-Registered Financial Planning courses, the department offers courses and a graduate certificate in Charitable Financial Planning. PFP majors enhance the basic CFP® curriculum with courses in wealth management; behavioral finance; marketing, sales, and social media; and numerous special topics courses where recognized experts teach as guest professors. At the undergraduate level, ten personal finance courses are offered for non-majors, including an 18-hour Personal Finance minor that can be completed on-line.

PFP Students In Classroom