Marketing majors secure the complex marketing skills needed to assume key roles in organizations and achieve success in business. Students take coursework in consumer behavior, international marketing, service marketing, market research, marketing strategy, and sales to prepare them for a career in sales, product/brand management, or other marketing related fields.

Available Certificates

Career Opportunities

Students who major in marketing develop a number of skills that can be used across many industries. Students will learn about sales, promotions, and advertising. But will also learn how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns, how data can be leveraged to create successful marketing campaigns and more.

Marketing Student Organizations

• Tech Marketing Association (open to all majors)
• Tech Supply Chain Association

Admission Requirements

• A or B in MKTG 3350
• 2.75 cumulative Texas Tech University GPA

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