Bachelor of Business Administration in Marketing
Marketing majors secure the complex marketing skills needed to assume key roles in organizations and achieve success in business. Students take coursework in consumer behavior, international marketing, service marketing, market research, marketing strategy, and sales to prepare them for a career in sales, product/brand management, or other marketing related fields.
Available Certificates
Career Opportunities
Students who major in marketing develop a number of skills that can be used across many industries. Students will learn about sales, promotions, and advertising. But will also learn how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns, how data can be leveraged to create successful marketing campaigns and more.
Sales
- Industrial sales
- Consumer product sales
- Event marketing
- Services marketing
Promotions
- Market promotions
- Public relations
- Advertising
- Digital marketing
- Social media marketing
- International marketing
Market Research
- Industry research
- Advertising research
- New product testing
- Pricing and packaging research

Marketing Student Organizations
- Tech Marketing Association (open to all majors)
- Tech Supply Chain Association
Admission Requirements
- A or B in MKTG 3350
- 2.75 cumulative Texas Tech University GPA
Contact
Rawls College of Business
-
Address
Rawls College of Business, Box 42101, 703 Flint Avenue, Lubbock, TX 79409 -
Phone
806.742.3188 -
Email
ba_webmaster@ttu.edu