Texas Tech University

Bachelor of Business Administration in Marketing

Our marketing program provides students with an understanding of how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns and how data can be leveraged to create successful marketing campaigns. Students learn how to deliver valuable experiences to customers by understanding how to effectively design, price and promote products. Leveraging their creative and analytical skills to persuade and acquire customers, our graduates are prepared to lead within the marketing industry.

Customized Learning Experience

In addition to developing a common body of knowledge in marketing, students can earn a certificate, helping them gain expertise in a specialized area.

Specifically designed to prepare students with the critical skills required to develop successful sales strategies, implement new technologies and build and maintain business relationships, our Sales and Customer Relationship Management Certificate prepares undergraduate students to set themselves apart in the professional world.

Core classes include:

  • Customer Relationship Management
  • Personal Selling
  • Sales Analytics & Data Driven Sales Strategies
  • Sales Management
Students Talking in Carrer Fair

Job Placement Rate: 93.1% (December 2021)


Marketing majors develop a variety of skills that can be applied across many industries. From large corporations to nonprofits, every business needs dynamic individuals who can help them effectively market their brand. Students who major in marketing have several career options. Among the most popular career opportunities are:

  • Consumer Product Sales
  • Event Marketing
  • Industrial Sales
  • Services Marketing
  • Advertising
  • Digital Marketing
  • International Marketing
  • Market Promotions
  • Public Relations
  • Advertising Research
  • Industry Research
  • New Product Testing
  • Pricing & Packaging Research

Student at Interview


Admission Requirements

  • A or B in MKT 3350
  • Cumulative Texas Tech GPA of 2.75 or higher