Texas Tech University

Bachelor of Business Administration in Marketing

Marketing majors secure the complex marketing skills needed to assume key roles in organizations and achieve success in business. Students take coursework in consumer behavior, international marketing, service marketing, market research, marketing strategy, and sales to prepare them for a career in sales, product/brand management, or other marketing related fields.

Available Certificates

Career Opportunities

Students who major in marketing develop a number of skills that can be used across many industries. Students will learn about sales, promotions, and advertising. But will also learn how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns, how data can be leveraged to create successful marketing campaigns and more.


  • Industrial sales
  • Consumer product sales
  • Event marketing
  • Services marketing


  • Market promotions
  • Public relations
  • Advertising
  • Digital marketing
  • Social media marketing
  • International marketing

Market Research

  • Industry research
  • Advertising research
  • New product testing
  • Pricing and packaging research

Marketing Major Job Placement Rate was 90.4% in 2018

Marketing Student Organizations

Admission Requirements

  • A or B in MKTG 3350
  • 2.75 cumulative Texas Tech University GPA


Prospective Students

Current Students

Clifton Johnston
Senior Academic Advisor

Anna Arnett
Senior Academic Advisor