First Generation Student Seeks Success to Support Family
Resilience. Built on Rawls.
Jacob Gordon | November 8, 2022

Emalee Ocanas, a senior marketing student at Texas Tech Universitys Jerry S. Rawls College of Business, knows theres more to being a first-generation student than simply being the first in a family to attend college.
"I think people that are first-gen have to have endurance," said Ocanas. "You dont have anyone to relate anything to."
As a first-generation student, Ocanas has developed resilience in her personal and academic pursuits to carve her path toward success. Now, Ocanas looks to continue her development as she transitions into the professional world.
Personal Resilience
Ocanas had to figure things out on her own from an early age.
Ocanas biological mother had a history of incarceration, drug abuse and addiction, so Ocanas was raised by her aunt and uncle since she was two-weeks old. Growing up, she also had no relationship with her biological father.
And while Ocanas sees her aunt and uncle as parental figures, Ocanas always felt something was missing.
"Not having a relationship with my biological mother or father caused a huge identity crisis for me," said Ocanas. "It was a connection I always hoped to have."
Part of Ocanas coming to grips with her identity was her desire to go to college. However, neither her aunt or uncle attended college. Ocanas was left on her own to complete the admissions process.
This is also where Ocanas family dynamic created an unintended challenge for her.
"I think my aunt and uncle hoped my biological mom would get her life together and come and take care of me and my siblings," said Ocanas, who has two younger sisters and a younger brother.
While attempting to apply to several colleges, Ocanas found the application process difficult to navigate as a first-generation student. She would often call schools for guidance in completing applications but was offered little help.
Not at Texas Tech, though.
"Texas Tech was the only school that knew how to help because its a first-gen serving school," said Ocanas. "Im not the only person theyve had to help with all this stuff. They were the only school who understood and could help me with all my paperwork."
Ocanas sees her navigating the application process and getting admitted into Texas Tech as a significant accomplishment, but that didnt make her first year as a college student any easier.
Academic Resilience
As a first-gen student, Ocanas had to navigate the differences between high school courses and college courses.
"That first year was pretty tough," said Ocanas. "I looked for support from my aunt and uncle, but they couldnt help. I had to figure things out on my own."
Because of her experience navigating college, Ocanas can serve as a guiding presence for her brother, who is currently a sophomore at Texas Tech.
"Im really glad Ive gone through all of that, so Ive been able to help him a lot," said Ocanas.
Beyond adjusting to college courses, Ocanas also had to rely on herself for any expenses.
"My aunt and uncle werent all that supportive of me going to college because they knew, financially, they couldnt help me," said Ocanas. "I knew it was something where I was just going to have to do it myself."
Ocanas quickly developed an honest understanding of her spending habits and strategized ways to save what little money a part-time job could offer.
"Im very strategic with what I put money toward," said Ocanas. "I know if I have money, Ill spend it, so I pay everything in full first. For example, I dont do monthly rent, I pay it all upfront."
Ocanas applied her strategic financial thinking to her education as well. She originally planned on majoring in hospitality management, but soon realized the major was not for her.
"I started to realize my return on investment was not going to be where I wanted it to be. I took what I really liked about hospitality – the people- and customer-facing sides of it – and I figured I would really enjoy a career in sales. Im really outgoing, and I like talking to anyone."
Ocanas eventually completed the switch to marketing and is working toward a certificate in sales.
Professional Resilience
A summer internship with Steelcase Inc. one of the largest manufacturers in America, offered Ocanas a look at what her transition to the professional world will be like."
"I learned a lot about relationships in business while at Steelcase," said Ocanas. "I got to learn about the relationship between the selling process and how you need to support the people selling your products. The better you treat the people, the better they can sell the product."
As Ocanas prepares to begin her sales career, she sees her experience as a first-gen student giving her a unique perspective that many of her peers do not have.
"As a first-gen [student], people dont realize how much you have to do on your own," Ocanas said, "and thats not a bad thing. In sales, its not always rainbows and sunshine. I think [being a first-gen student] puts me in a good spot. I already know what its like when things are hard and how to overcome them. Im very determined."
Ocanas also sees her resilience as being an asset in sales.
"You need to be resourceful," said Ocanas. "A lot of people say that about me. I will search until there is nothing left to search."
Ocanas is currently in the midst of the interview process and hopes to have a job secured by the time she graduates in May 2023. While she could see herself starting her own business one day – she ran her own bakery in high school – the driving force of her career goal is her family.
"My biggest goal is to repay my aunt for everything shes done for me and my other siblings," said Ocanas. "She put her life on hold to raise us, and thats not easy with little help or support. I hope to give her a good life one day."
Resilience. Built on Rawls.
As Ocanas prepares to graduate and reflects on her time at Rawls College, she has some key advice for fellow first-gen students.
"Rawls builds a good foundation to make sure every student is prepared," said Ocanas. "There are resources and people who can help you. Dont be afraid to reach out or make mistakes."
She also encourages first-gen students to get involved within Rawls College. Its advice she often gives on tours of the college in her role as a Rawls Ambassador.
"I always tell people when I give tours to get involved on day one," she says. "I have friends that arent in this college, and theyre immensely jealous of all the opportunities we have here."
But most of all, Ocanas wants fellow first-gen students to lean on their inherent determination and resiliency.
"First-gen students need to build a really strong mindset, but its going to pay off in the end," Ocanas said. "Everything will be a lot more meaningful. Just dont give up. Want it really bad."
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