As Texas Tech University celebrates its centennial year in 2023, the Jerry S. Rawls College of Business will highlight impactful individuals from years past. While each person – be it as a student, alumni, friend, faculty or staff member – may have impacted the college or their industry differently, one thing will always be constant: they are all part of the Rawls College legacy.

Bruce Bills, a former Texas Tech University cheerleader, graduated from Rawls College with his bachelor's degree in business administration in 2007. Upon graduating, Bills' love for the university, alongside his passion for cheer, led him to join the Texas Tech Spirit Program's staff as an assistant cheer and pom coach.

Having served as the Head Cheer, STUNT and Mascot Coach for the past 11 years, Bills has significantly impacted Texas Tech through his dedication to the spirit program's success. He led the Coed Cheer Squad to the program's first National Cheerleader's Association (NCA) Large Coed Division 1A National Championship in 2017 and a second championship in 2019. Bills also led the spirit program to two NCA Mascot National Championships. In their first year of STUNT competition, Bills coached the All-Girl Cheer Squad to a third-place finish in Division 1. In 2018, Bill was named the College STUNT Association Division 1 Coach of the Year.