As Texas Tech University celebrates its centennial year in 2023, the Jerry S. Rawls College of Business will highlight impactful individuals from years past. While each person be it as a student, alumni, friend, faculty or staff member may have impacted the college or their industry differently, one thing will always be constant: they are all part of the Rawls College legacy.

Before retiring in May 2022 as the Jerry S. Rawls and P. W. Horn Professor of Marketing, Shelby Hunt taught at Texas Tech University for more than 40 years. Throughout his decades of teaching, he became known as a legend among students for his expertise in areas such as macromarketing and marketing theory, management, strategy, research, and environment.

Outside of the classroom, Hunt is a nationally recognized marketing scholar. A past editor of the Journal of Marketing, he is the author of numerous books and is one of the 250 most frequently cited researchers in economics and business (Thompson-ISI). Hunt has written numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science and marketing theory. Over the years, several of his articles have won prestigious recognitions such as the Harold H. Maynard Award, Sheth Foundation/Journal of Marketing Award, Elsevier Science Exceptional Quality and High Scholarly Impact Award, Journal of Macromarketing Charles C. Slater Award and others. In January 2020, there were more than 65,500 Google Scholar citations to Hunts works.

In 2011, Sage Publications published a ten-volume set, Legends in Marketing: Shelby D. Hunt, which included 132 of Hunt's articles, 41 commentaries on Hunts work by distinguished scholars and interviews of Hunt by each volume's editor.

For his contributions to theory and science in marketing, Hunt has received numerous awards. In 2017, the American Marketing Association named him a Marketing Legend. In 2015, Hunt was named a Fellow of the American Marketing Association, and in 2014, he received Texas Techs Carl and Linda Stem Distinguished Faculty Research Award. Other recognitions include the 2010 Marketing Management Association Innovative Marketing Award, the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, and the 1986 Paul D. Converse Award from the American Marketing Association. In 1983, Hunt was named a Paul Whitfield Horn Professor, the highest honor a faculty member can receive from Texas Tech.

For more information on the impact of Rawls College, please visit the centennial exhibit at the Texas Tech Museum.