As Texas Tech University celebrates its centennial year in 2023, the Jerry S. Rawls College of Business will highlight impactful individuals from years past. While each person be it as a student, alumni, friend, faculty or staff member may have impacted the college or their industry differently, one thing will always be constant: they are all part of the Rawls College legacy.

Lt. Gen. Wendy Masiello earned her BBA in marketing from Texas Tech in 1980. She then went on to serve for 36 years in the United States Air Force. While at Texas Tech, she participated in Angel Flight, a service organization for Air Force ROTC students. She was commissioned in 1980 as a distinguished graduate of the ROTC program. In 1984, she earned her MS in Logistics Management from the Air Force Institute of Technology and in 1999, she earned her MS in National Resource Strategy from the Industrial College of the Armed Forces at National Defense University. She also furthered her education through participation in programs such as the Harvard Kennedy School's Senior Managers in Government program.

Masiello retired an Air Force three-star general from her position as the Director of the Defense Contract Management Agency in July 2017 and began her own consulting company shortly thereafter. She was recognized as a Texas Tech University Distinguished Alumna in 2017 and currently serves on the Rawls Advisory Council.

For more information on the impact of Rawls College, please visit the centennial exhibit at the Texas Tech Museum.