Texas Tech University

Inmyung Choi

Inmyung Choi

Assistant Professor


Room Number: E307


Research Expertise

  • IT and Business Strategy
  • Digital Innovation/Transformation
  • Digital Leadership


  • PhD, Information Systems and Business Analytics, The Ivy College of Business, Iowa State University
  • MS, Management Engineering, The School of Business, Korea Advanced Institute of Science and Technology (KAIST)


Inmyung Choi is an assistant professor of the ISQS area in the Rawls College of Business at Texas Tech University. He held a postdoc researcher position at McGill University and received his PhD in information systems and business analytics at Iowa State University. His research focuses on how top management teams (e.g., CEOs) allocate digital resources to promote digital innovation/transformation, take strategic actions and realize superior firm performance over rival firms. He has published his research in outlets, such as MIS Quarterly, European Journal of Information Systems and presented at major conferences, such as ICIS, CIST and AOM annual meeting.