About

Deidre Popovich is an Associate Professor of Marketing in the Rawls College of Business at Texas Tech University. She earned a PhD in marketing from Emory University, MBA from Vanderbilt University, MA from Michigan State University (Go Spartans!), and a BA from Western Michigan University. Her research focuses on consumer psychology, including how decision contexts and information cues can influence consumer decision-making, health, and well-being. Her research has appeared in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Behavior Research Methods, and Medical Decision Making, among others. She serves on the editorial review boards for the Journal of Public Policy & Marketing and the Responsible Research in Business and Management (RRBM) program. Her previous industry experience includes working as a marketing research manager for a national nonprofit organization and as a strategy consultant for a top-ten healthcare consulting firm.