Texas Tech University

Dennis Arnett

Dennis Arnett

John B. Malouf Professor of Marketing

Marketing and Supply Chain Management

Room Number: W346


Research Expertise

  • Research methods
  • Marketing strategy
  • Personal selling


  • PhD, Business Administration (Marketing), Texas Tech University
  • MA, Education, Alliant International University
  • BA, Mathematics, Occidental College


Dennis B. Arnett is the John B. Malouf Professor of Marketing at the Rawls College of Business, Texas Tech University. Arnett holds a BS in mathematics from Occidental College, an MA in education from Alliant International University and a PhD in business administration from Texas Tech University.

Arnett's research focuses on two interrelated areas: (1) competition theory and its implications for marketing theory and practice and (2) relationship marketing theory. His research appears in the Journal of Marketing, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Marketing Theory and Practice, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Industrial Marketing Management and others.

Arnett the recipient, with Shelby D. Hunt and Sreedhar Madhavaram, of the 2007 Emerald Literati Highly Commended Award for an article that appeared in the Journal of Business & Industrial Marketing, and Arnett received a Fulbright Scholarship (2006-7) to research knowledge management practices in high-tech firms in Norway.