Texas Tech University

Mark Fish

Mark Fish

Associate Professor of Practice; Assistant Director for Sales and Customer Relationship Excellence

Marketing and Supply Chain Management

Room Number: 141-B


Research Expertise

  • Personal Selling
  • Sales Management
  • Marketing Strategy


  • PhD, Management, Texas Tech
  • MSc, Service Management, University of Buckingham
  • BSc, Business Studies, University of Buckingham


Mark Fish is an associate professor of practice in marketing and assistant director of the Center for Sales & Customer Relationship Excellence at Texas Tech University.

Mark is an experienced consultant, specializing in revenue and growth strategies, helping firms increase customer yield, target new segments, access new markets and commercialize innovations. He is passionate about identifying practical solutions and supporting management teams in initiative implementation.
Mark received a PhD in marketing from Texas Tech University and has held positions at Ohio University, McMurry University and Oxford Brookes University. His research and teaching interests include marketing strategy, personal selling and sales management. 

Mark is entrepreneurial by nature and has founded two businesses. He is the father of three children and enjoys playing golf and fly fishing. Mark also enjoys clay pigeon shooting and twice competed in the FITASC World Championships.