About

Mark Fish is an associate professor of practice in marketing and assistant director of the Center for Sales & Customer Relationship Excellence at Texas Tech University.

Mark is an experienced consultant, specializing in revenue and growth strategies, helping firms increase customer yield, target new segments, access new markets and commercialize innovations. He is passionate about identifying practical solutions and supporting management teams in initiative implementation.
Mark received a PhD in marketing from Texas Tech University and has held positions at Ohio University, McMurry University and Oxford Brookes University. His research and teaching interests include marketing strategy, personal selling and sales management. 

Mark is entrepreneurial by nature and has founded two businesses. He is the father of three children and enjoys playing golf and fly fishing. Mark also enjoys clay pigeon shooting and twice competed in the FITASC World Championships.