Texas Tech University

Nathan Allred

Nathan Allred

Assistant Professor

Marketing and Supply Chain Management

Room Number: W345

806.834.4178

Research Expertise

  • Consumer Behavior
  • Conspiracy Beliefs
  • Sustainability
  • Experimental Design

Education

  • PhD, Marketing, Penn State University
  • BS, Marketing, Brigham Young University

About

Nate Allred is an assistant professor of marketing in the Rawls College of Business. He received his PhD in marketing from Penn State University. He is a consumer behavior researcher with a focus on consumer beliefs and sustainability. His primary area of research is on conspiracy beliefs, and their effects on consumption and business. Nate's teaching interests include consumer behavior and international marketing.