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Rawls Research

Image for “Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis” Kelley Cours Anderson M.S., PH.D. CANDIDATE, Ashley Hass M.B.A., PH.D. STUDENT Sharon Beatty Best Paper in Services Marketing, 2020 Society for Marketing Advances Conference

Publication Spotlight

image for “Just How Much Does the Tail Wag the Dog? Altering Inventory to Manage Earnings” Kirsten A. Cook, G. Ryan Huston, Michael R. Kinney, Jeffery S. Smith Decision Sciences

Just How Much Does the Tail Wag the Dog? Altering Inventory to Manage Earnings

Image for “The Interplay between Advertising and Society: An Historical Analysis” Robert E. McDonald, Debra A. Laverie, Kerry T. Manis Journal of Macromarketing

The Interplay between Advertising and Society

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