They’re Not Abusive, Just Controlling: Recognizing the Subtle Signs of Emotional Abuse
Texas Tech University

"They’re Not Abusive, Just Controlling:" Recognizing the Subtle Signs of Emotional Abuse

Written By: Faith Dolan, Graduate Assistant of Outreach and Marketing 
Edited By: Miriam Lieway, Program Manager of Sexual Health & Healthy Relationships  
October 28th, 2025


TW: This blog contains information surrounding abuse and partner violence 

Introduction

When thinking about abuse, it can be easy to think of it as something distant and obscure.  Some may think about someone who has marks or bruises on their arm, or someone who is seriously injured by their partner. While these are valid and very real examples of abuse, thinking about abuse in terms of a violent incident can cause us to forget that it is a spectrum, where behaviors range from subtle to obvious.   
  
There are several kinds of abuse: emotional, psychological, physical, financial, sexual, and spiritual. Emotional and psychological abuse tend to be more subtle and hidden because of a partner’s ability to “cover up” their abuse and convince a significant other and outside parties that it doesn’t happen. At first, this kind of abuse may seem like just a “rough patch” or just a character flaw. It may also be hard to recognize abuse because everyone wants to assume the best of their partner (National Legal Service, 2023). However, it is important for us to understand that emotional abuse often serves as the foundation for other types of abuse (National Domestic Violence Hotline, 2025). By bringing awareness to the earlier, more subtle signs of emotional abuse, we can promote safety and well-being in our lives.  

What is Emotional Abuse?  

According to the National Domestic Violence Hotline (2025), “Emotional abuse includes non-physical behaviors that are meant to control, isolate or frighten you.” Emotional abuse can occur in romantic relationships, friendships, or within your family. There are multiple signs of emotional abuse, ranging from more obvious signs, such as yelling and calling names, to subtle signs, such as being jealous when you hang out with your friends.   
  
Since there is a widespread misconception that abuse is only serious when it is physical, those who experience emotional abuse may hesitate to ask for help or seek out resources (NDVH, 2025). However, emotional abuse is serious, especially because it can separate survivors from their support system and make them feel isolated if the relationship escalates to more dangerous abusive behaviors.   
  
Many who are in an abusive relationship may say things such as, “It’s not always bad,” “They only do this when they’re drunk,” “They were just having a bad day,” “They were just in a bad mood,” or “They acted like that because they are stressed at work.” However, we must know that people, bad days or not, can control their behavior. So, let’s talk about the characteristics of people who abuse.  

Partners Who Abuse Are in Control of Their Behavior  

When people think of abusers, they usually picture someone who is erratic and out of control, such as someone who screams at servers at a restaurant, punches strangers in bars, or finds themselves in and out of jail. While there are plenty of abusive people who fit this description, the majority do not. Smith & Segal (2024) describe how people who abuse act in very calculating, careful ways:  

  • They only pick specific people to abuse. They can wear a smile in public and even be labeled as charming or kind. They usually choose to only abuse people who are closest to them.  
  • They are intentional about when and where they abuse. In public, they control themselves, so no one is able to witness how they act. By doing so, they are able to hide the abuse and deny it if ever questioned about it. The partner who abuses may also use examples of their “perfect” behavior in public to gaslight the victim into thinking that they are not being abused at all.  
  • They only use their abusive behaviors when it serves them. They may act normally in front of police, friends, or family members. This also prevents outside parties from knowing that their partner is being abused.  

It can be very difficult to know the difference between a normal argument and signs of emotional abuse. So, let’s talk about the more subtle signs of this kind of abuse.  

Types of Subtle Abuse   

When discussing the signs of subtle emotional abuse, we can break it into these categories: love bombing, insults and devaluation, disconnection, using intimidation or manipulation, not taking accountability for toxic behaviors, making you question your reality, possessiveness, and disrespecting boundaries (Dove, 2019; One Love, n.d.). This is not an exhaustive list, and you may experience signs that are not listed here. However, these categories serve as a general guide for behaviors that are signs of emotional abuse.  

Love Bombing   

Love bombing involves “a person going above and beyond for you in an effort to manipulate you into a relationship with them” (Cleveland Clinic, 2023). Love bombing is often used to reel someone into a relationship and make them feel as if they cannot leave later on. In addition, when someone experiences love bombing, they may feel like any concerns they have about the relationship are invalid. Here are some examples of things someone may do or say that hint at love bombing:

  • Saying “I’ve never felt like this before,” “I miss you,” or “Can we hang out for a second time today?” two weeks into talking (Dove, 2019).  
  • Buying you a very expensive gift when you decide to become exclusive  
  • Talking about marriage or moving in together after one month of being in a relationship  
  • Asking to be exclusive after two dates  
Insults and Devaluation  

Insults and devaluation can come after love bombing. However, even during an argument, it is never okay to insult someone. While insulting only once, taking accountability, and changing the behavior is one thing, constantly insulting someone (with or without an apology) can be a sign of emotional abuse. In addition, devaluation, which involves “the act of assigning exaggerated negative qualities while disregarding the good,” allows the abusing partner to decrease the other person’s self-esteem or perception of who they are as a person (Cohen, 2023). Here are some examples of insults and devaluing statements that may hint that someone is emotionally abusive:  

  • Calling all their previous partners “crazy” (Dove, 2019)  
  • Asking “are you sure you want to eat that?”  
  • Excessively making fun of you when you forget to turn off the oven  
  • Saying that you’re too sensitive and/or cry too much  
  • Accusing you of cheating when your loyalty has never wavered (Victim Support, 2023)
  • Calling you names after learning the number of sexual partners you’ve had in the past  
  • Calling you “crazy” during an argument  
  • Making fun of what you wear 
  • Making you feel insecure about your weight and/or  what you eat
Disconnection   

By disconnecting someone from their support system, an abusive partner tries to keep them from asking others for help and relying on them for support. The abusive person may justify these behaviors by claiming that they only do them because of how much they care about the other person or because they want to protect them. Here are some examples of disconnection:  

  • Calling your close friends names  
  • Showing up at your house when you have a friend over and claiming that they "forgot" you had plans
  • Intentionally saying something to make your friend upset
  • Saying they do not like your friends and think you should spend less time with them  
  • Insisting that you call your mom only when you're with them
  • Starting a fight with your sibling for no reason
  • Insisting on being in or near your room during your online therapy session
  • Getting mad if you go out of town to see your family  
  • Intentionally trying to make your pet prefer them over you
  • Needing reassurance of your love, care, and devotion after you get back from hanging out with your friends (National Legal Services, 2023)   
Using Manipulation or Intimidation to Demand Attention, Silence You, or Shut You Down   

Partners who abuse may utilize intimidation tactics to silence you, demand attention, or shut you down. In these situations, it can feel like you don’t have space to communicate how you feel. You may even feel scared when someone is angry because their behavior is unpredictable (Victim Support, 2023). They may also weaponize tears to make you feel guilty for bringing something up. Here are some examples in which someone may be using intimidation or manipulation:  

  • Threatening to hurt themselves when you try to end the relationship  
  • Crying when you ask them to help you clean the house (Dove, 2019)  
  • Only talking about how stressed they are at work when you try to discuss how you don’t like how they don’t pick up after themselves.  
  • Getting aggressive when you argue
  • Yelling so much that you feel like you can’t ever bring up a concern.  
Blaming Toxic Behaviors on Substances  

When confronted with their toxic behavior, an abusive partner may say that their behavior was due to being under the influence of alcohol or drugs. However, it is important to know that while drugs or alcohol can increase the severity of a behavior, they do not cause abuse (Duggan & Miller, 2025). Justifying abusive behavior with substances allows them to shift responsibility away from themselves and frames toxic behavior as a loss of control rather than an intentional choice to take control of someone. Here are some examples of what an abusive partner might say if they are blaming toxic behaviors on substances:  

  • “You know that liquor makes me more angry than usual.”  
  • “I wouldn’t have done that if I wasn’t crossed.”  
  • “I don’t remember saying that. I was too drunk to remember.”  
  • “I was having fun with the guys, and we ended the night at a girl’s house. It’s not a big deal; it’s not like I was sober.”  
Making You Question Your Reality 

An abusive partner may say things that intentionally confuse you or make you question your reality (National Domestic Violence Hotline, 2023). At first, these instances may seem like a case of bad memory or not hearing something they said. Repeatedly lying to gain control over someone is called gaslighting, and this is a very effective form of emotional abuse that allows a partner to gain power and coerce someone to stay in a relationship. The National Domestic Violence Hotline gives some signs of gaslighting that may seem subtle at first:  

  • You wonder if you’re too sensitive.  
  • You feel like you always have to apologize to them.  
  • You feel like you need to withhold information from your loved ones, so you don’t have to explain yourself or make excuses.  
  • You feel like your memory has suddenly worsened without explanation.  
  • You question your character and who you are as a person. 
  • Your partner acts completely differently in public and makes you wonder if what happens at home is real.  

Here are some examples of things someone might say if they are trying to gaslight you and make you question your reality:

  • “I don’t remember saying that at all. Are you sure you’re not thinking of someone else?”  
  • “You’re blowing this way out of proportion. There’s no need to get angry about that.”  
  • “You’ve been with your friends too much. You don’t even sound like yourself. Are you sure that you mean that?”
  • “I told you this yesterday when we were sitting on the couch. How can you not remember?”  
  • “My friends agree that you’re being weird.”  
  • “My therapist said that you are pretty sensitive and way too emotional.”  
  • “Did you ever think that maybe I’m acting like this because of you?”  
  • “You’ve been acting really different lately, and what you just said doesn’t even sound like you. Are you sure that you mean that?”  
  • “You know that I’m the more logical person. Maybe you should listen to what I’m saying instead of being stubborn and only believing in what your emotions are telling you.”  
  • “Wow, you really don’t think highly of me, do you? I can’t believe you’d suggest that I’d even say something like that.”  
  • “I obviously yelled at you because you forgot to run the dishwasher. If your memory was better, then I wouldn’t even have gotten mad.”  
  • “I’m not discussing this with you. You’re obviously way too emotional.”  
  • “You told me yesterday that you’re having a really hard time with your parents’ divorce. Did you ever stop and think that maybe this is making you overreact and blow things out of proportion?”  
Possessiveness  

Possessiveness can be one of the earliest signs of emotional abuse because it is easy for someone to act like their possession is just love or care. It is also important to consider how gaining control in this way does not happen overnight (Pugle, 2023). Here are some examples of ways an abusive partner might use this tactic:   

  • Texting you nonstop when you aren’t with them and expect instant responses (Stewart, 2023).
  • Starting an argument when you are away from them and demanding that you settle it right then, in that moment, so they can feel reassured (causing you to not enjoy the time that you are out)
  • Pressuring you to change majors so you can spend more time with them  
  • Wanting you to spend your birthday with only them
  • Being jealous when you are not with them  
  • Repeatedly showing up to your job unannounced 
  • Forcing you to discuss what was discussed at a doctor's or therapy appointment  
  • Wanting to go with you to hang out with your friends
  • Requiring that you get their approval before you go home for the weekend  
  • Asking you to share your location only when you’re going somewhere that makes them feel jealous.  
  • Making you feel like you have to stay in more and more to avoid arguments with them (Victim Support, 2023)    
Disrespecting Boundaries  

At first, disrespecting boundaries may look like a difference in communication preferences or a simple disagreement. However, over time, a partner may continuously make you feel pressured to do something you do not like or are uncomfortable with. Here are some ways that a partner may disrespect boundaries:  

  • Pouting and getting annoyed when you say you don’t feel like having sex  
  • Repeatedly calling you at work when you have told them you can’t talk there
  • Coming into your house even when you said you wanted alone time   
  • Pressuring you to share your location when you have not reached a point where you feel comfortable doing so  
  • Pressuring you to stay up late even though you have work early the next morning  
  • Making you take a shot with them, even though you don’t like the taste of it  

Help is Always Available  

Emotional abuse can be very hard to recognize and differentiate from a "rough patch" in a relationship. However, by learning the subtle signs, which include love bombing, insults and devaluation, disconnection, using manipulation or intimidation, blaming toxic behaviors on substances, making you question your reality, possessiveness, and disrespecting boundaries, you can learn how to identify patterns and examples that are consistent with emotional abuse. 

If you or a loved one is experiencing abuse or domestic violence, know that there are many local and national resources that can help. These resources are there for you even if you are not sure if what you're experiencing is abuse. It can be scary and anxiety-inducing to realize that you are experiencing abuse, but remember that you never have to go through it alone. To connect to resources, check out the list below.

Resources

National Domestic Violence Hotline  
Hotline: 1.800.799.7233  
Text START to 88788  
Videophone: 855.812.1001  
  
Women’s Protective Services  
Hotline: 806-747-6491  
Administration: 806-748-5292  
  
Texas Tech Title IX  
806.742.7233 | titleix@ttu.edu | Doak Hall 129

Student Counseling Center
806.742.3674 | studentcounselingcenter@ttu.edu | Student Wellness Center 201

Student Health Services
806.742.2848 | studenthealthservices@ttuhsc.edu | Student Wellness Center 

Texas Tech Crisis Helpline
806.742.5555

References  

Cleveland Clinic. (2023, February 1).What is love bombing? 7 signs to look for. Cleveland Clinic.
  
Cohen, E. (2023, November 10). Idealization and devaluation. Charlie Health.
  
Dove, C. (2019, September 26). Seeing the subtle signs of abuse. News | Illinois State   
University. 
  
Duggan, S., & Miller, B. (2025, April 22). Alcohol & Drugs don’t cause abuse: Understanding the real drivers of violent behavior. RESPOND Inc. 
  
National Domestic Violence Hotline. (2023, July 4). What is gaslighting? The Hotline.
  
National Domestic Violence Hotline. (2025, March 14). What is emotional abuse. The Hotline. 

National Legal Service. (2025, October 17). Recognising the difference between love and controlling behaviour. NLS. 
  
One Love. (n.d.). 10 signs of an unhealthy relationship. One Love Foundation. 
  
Pugle, M. (2023).5 lesser-known warning signs of an abusive relationship. Everyday Health. 

Smith, M., & Segal, J. (2024, February 5). Domestic violence and abuse. HelpGuide.org. 
  
Stewart, S. (2024, July 17).Early warning signs of abuse. NO MORE.
  
Victim Support. (2023, October 17). Recognising the signs of domestic abuse. Victim Support.

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