Texas Tech University

Texas Tech’s Harris Institute Co-Sponsoring Hispanic/Latino Media and Marketing International Conference

Texas Tech University

February 19, 2019

The Thomas Jay Harris Institute for Hispanic & International Communication in the College of Media & Communication at Texas Tech University is co-hosting the Seventh Hispanic/Latino Media and Marketing International Conference with the Department of Communication at the University of Texas at Arlington.

The conference begins Thursday (Feb. 21) and runs through Saturday (Feb. 23) at UTA's Hereford University Center.

A unique aspect of the conference is its combination of academic research presentations, industry panels and student-oriented workshops. Among the many subjects to be discussed are media and ethnicity, health communication, marketing to the Latino community, threats to Mexican journalists, advocacy journalism, media and immigration, Latin American cinema, big data in media, sports marketing, and measurement and marketing.

The conference will include a variety of media industry professionals representing organizations such as the National Association of Hispanic Journalists (NAHJ), PAVLOV Advertising, Pandora Media and LatinWorks, as well as local media in the Dallas-Fort Worth area. Other conference sponsors include the American Association of Retired Persons (AARP), the United States Hispanic Chamber Foundation, the Center for Mexican American Studies at UTA and Hispanic Communicators of Dallas-Fort Worth.

Hugo Balta, a senior producer at MSNBC and president of NAHJ, will deliver the conference keynote address. A special session on sports marketing to Hispanics and Latinos will feature representatives from the Dallas Mavericks, Texas Rangers, FC Dallas, College Football Playoff and ESPN at 9 a.m. Saturday. The event will be live-streamed on the UTA Department of Communication's Facebook Page.

In addition to faculty and graduate students, more than 30 undergraduate students from Texas Tech's College of Media & Communication will participate in professional workshops and interact with media professionals at the conference. Their participation is funded by the Harris Institute, whose mission is to promote better understanding of Hispanic-related and international media communication through research, teaching and community outreach.

For more information on the conference, visit its website.

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CONTACT: Kent Wilkinson, Thomas Jay Harris Regents Professor in Hispanic and International Communication, College of Media & Communication, Texas Tech University, (806) 834-0199 or kent.wilkinson@ttu.edu